This Enrichment is designed for adding values to a Set of Strings Attribute. The values added can originate either from another Attribute or from a Custom Value. This Enrichment is triggered by a specific type of event (or Any Event) and/or an Enrichment Rule. Here are some examples of Set of Strings:
|Set Name||Set Values|
|Product Categories Viewed||"Home Improvement", "Electronics", "Apparel", "Kitchen"|
|Browsers used||"Chrome", "Firefox", "Safari"|
|Product IDs||"5765", "9898", "1534"|
1. Add a new Visit or Visitor scoped Set of Strings Attribute to your profile.
2. Click the Add Enrichment and select Add to Set of Strings.
In this example, you will create a set of unique Product IDs of all the products viewed by a shopper. A set of this nature speaks volumes about the shopper's interests and buying intent. Based on its contents, you can retarget the shopper with relevant ads and coupons or recommend similar products that might pique the shopper's interest.
To accomplish this Enrichment we need to know a few things:
The Enrichment occurs when the shopper lands on a product detail page and the product_id variable is assigned. It will copy the value from the
product_id Attribute into the "Products Viewed" Set of Strings Attribute.