This article describes the visitor ID attribute and how to use it.
In this article:
Before you begin, familiarize yourself with the following:
Identifying your visitors is a critical step in leveraging the power of AudienceStream. When certain qualifying visitor events occur, such as a user registering or completing a purchase, there is an opportunity to identify that visitor using an event attribute such as
customer_id. When one of these identifying attributes is provided in the data layer across multiple sessions, AudienceStream can combine the visitor attributes from those sessions into one master visitor profile using a process called visitor stitching.
However, for visitor stitching to work properly you must carefully choose a visitor ID attribute and create a rule to determine when to identify a visitor. The value is a unique identifier such as an email address or customer ID.
Visitor stitching is disabled by default. Contact your account manager to enable it.
Learn more about visitor stitching.
The Visitor ID attribute is available in the following scope: Visitor.
A visitor ID must meet the following system requirements:
"a1a1a1a1a1") is invalid.
UTF-8 character sets are supported.
The system automatically validates these requirements, so you do not need these rule conditions in your visitor ID attribute configuration.
A visitor ID should follow these best practices:
firstname.lastname@example.org, which would be treated as two different ID's in AudienceStream.
Third-party vendors that track visitor activity also maintain a unique identifier for each user. These values can also be used as the visitor ID attribute in AudienceStream. To ensure uniqueness across all third-party vendors it's a best practice to create a separate visitor ID attribute for each vendor you work with. For example, if your visitors have accounts with Facebook and Twitter, create a visitor ID attribute for each vendor, such as "Facebook ID" and "Twitter ID".
Review the guide on visitor stitching to ensure you create the most accurate visitor ID attribute possible.
This enrichment stores a unique identifier for a visitor. For example, when a user registers or signs up, your system might generate an internal ID that is added to the data layer as
customer_id . Use this enrichment to set a visitor ID to
customer_id when the
user_register event occurs.
Once a visitor ID is set it cannot be updated.
WHEN: User Register event occurs (rule)