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The goal of this document is to describe the capabilities of the data layer.
Capability | Yes | No |
---|---|---|
Creates Data Governance | ✔ | |
Establishes Data Integrity | ✔ | |
Lowers Extraction, Transformations, and Load (ETL) Costs | ✔ | |
Lowers Data Normalization Costs | ✔ | |
Saves on Development Costs | ✔ | |
Saves on Marketing Costs | ✔ | |
Works with 1000+ Vendor Integrations | ✔ | |
Makes You Dinner (MMMmmmm... data...) | ✔ |
If you use any tracking pixels of any kind, it would make sense to have a data layer to allow for the seemless passing of not only a first name but also a last name, email address and so on. A well constructed data layer can:
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