Data Layer Definition: Travel

Data Layer
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Data Layer Definition: Travel

by Community Manager ‎04-06-2017 03:13 PM - edited ‎04-06-2017 03:20 PM (611 Views)

This article provides the data layer definition for this particular business type.

Table of Contents Placeholder

Data Layer Attributes

Variable Description Example Type
aircraft_capacity Seat capacity of the aircraft "148" String
aircraft_type Type of aircraft "A320" String
avg_room_rate An array of the average rate for each room in an order ["100.00"] Array
cancellation_id Id given when reservation is cancelled "987654654" String
checkout_step Specifies which step number the user is on during the checkout process "3" String
country_code Country Code eg. us, uk, mx, ca, jp, etc. "us" String
currency currency "USD" String
customer_city Contains the customer's city of residence. "San Diego" String
customer_country Contains the customer's country of residence. "United States" String
customer_email Contains the customer's email address. "johnsmith@example.com" String
customer_first_name The first name of the primary contact "John" String
customer_id Contains the unique user ID (as it is on the current page) . "8237572" String
customer_last_name The last name of the primary contact "Smith" String
customer_middle_name Middle name of the primary contact "Alberto" String
customer_nationality Specifies the nationality of the primary customer "Mexican" String
customer_phone Primary Contact Phone "123-564-7894" String
customer_postal_code Contains the customer's postal code. "92101" String
customer_state Contains the customer's state of residence. "CA" String
customer_type Specifies the type of customer (Anonymous, Web member, vclub, agency, etc) "Web member" String
days_to_trip_start Number of days between today and trip start date "20" String
displayed_properties An array of property IDs of each and all properties listed when Selecting a Hotel page ["234234","234256"] Array
displayed_rate_amount The displayed rate amount on the Select Room page "100.00" String
displayed_rate_codes An array of rate codes for each and all properties listed on the Select Hotel page ["AAA","Corporate"] Array
displayed_room_rates An array of the displayed rates grouped by room type on the Select Room page ["100.00","75.00"] Array
displayed_room_types An array of the displayed room types on the Select Room page ["2QueenBeds","studio"] Array
ecommerce_action Specifies the action of the ecommerce event "detail" String
error_mesage Any error text displayed to User "Destination City doesn't match Departure on return" String
event_name Tealium variable to identify unique events eg. cart_add, user_login, email_signup, etc. "cart_add" String
fare_class Specifies the fare class "Class L" String
favorite_property_id Captures property id that is ""favorited"" "79865" String
filter_amenities An array of the selections applied ["pool","microwave"] Array
filter_distance filter distance from event "20" String
filter_hotel_type An array of hotel types filtered by User ["economy","luxury","brand"] Array
filter_max_rate captures rate that is applied "150" String
filter_rating An array of ratings filtered by User, site, trip advisor, etc ["3","4","5"] Array
flight_route Route "SAN-CUN,CUN-SAN" String
flight_sku An array of product skus ["Y123","Z456"] Array
flight_type Round, Single, "Round" String
language_code Language Code eg. us, es, fr, etc. "en" String
link_action During click tracking events, the actopm of the element clicked. eg. View Image, Move all to tote "View Image" String
link_category During click tracking events, the category of the element clicked. eg. Header, Navigation, etc. "Header" String
link_name During click tracking events, the name of the element clicked. eg. Submit, Login, etc. "Login" String
link_value During click tracking events, the value of the element clicked "10" String
login_status Is User logged in or logged out "logged in" String
loyalty_id Loyalty Membership No "46794561" String
loyalty_point_balance Current point balance for User's loyalty account "10,000" String
loyalty_tier Membership Status Level "Silver" String
num_adult_occupants Total number of adults "3" String
num_adult_passengers Adults passengers on the reservation "1" String
num_child_occupants Total number of children "3" String
num_child_passengers Children passengers on the reservation "1" String
num_of_nights Total number of nights "4" String
num_of_rooms Total number of rooms "2" String
occupancy_detail An array of the total occupancy in each room as searched ["3","3"] Array
order_cancellation_policy An array of the cancellation policy for each room in an order ["24 Hours","No Cancellation"] Array
order_corp_id Corp ID attached to an order,if any "32132465475" String
order_discount_amount Contains the order-level discount amount. eg. 10.00 as a string with only digits and decimal "10.00" String
order_grand_total Total Amount of the Order including tax and shipping but less all discounts as a string with only digits and decimal "54.47" String
order_iata International Air Transport Association number attached to an order (ie Travel Agent Number) "654654" String
order_id Unique Identifier for an order,should only be populated on Order Confirmation page. "132133" String
order_payment_type Contains the type of payment eg. visa, paypal "paypal" String
order_points_used An array of the total point amounts of each room in an order "2000" String
order_promo_code String list of comma separated promotion codes. "MEX30" String
order_rate_code An array of the rate code booked for each room in an order ["AAA"] Array
order_special_requests The free text entered in ""Special Requests"" field on Review & Res page (by room) "No Feathers" String
order_store Identifier of store type (i.e. web, kiosk or mobile web) "mobile web" String
order_subtotal Contains price of all items including any product or order level discounts, but excluding tax and shipping as a string with only digits and decimal "45.98" String
order_tax_amount Total tax amount for this order as a string with only digits and decimal. "2.50" String
order_total_occupancy Overal total occupancy for order at time of booking "6" String
origin_flight_route Origin Flight ["SAN-CUN"] Array
page_name Tealium variable to identify the page name "Homepage" String
page_type Type of page eg. home, category, product, search, cart, checkout, receipt, account "home" String
passenger_name Passenger name in an array ["Steve","jack"] Array
passenger_price Price per each passenger on the reservation ["100.00","120.00"] Array
product_impression_category Specifies the category of the product in the impression (ancillaries or flight) ["Flight"] Array
product_impression_id Specifies the id of the product in the impression ["Y1234"] Array
product_impression_name Specifies the name of the product in the impression ["CUN-MEX"] Array
product_impression_position Specifies the position of the product in the impression ["1"] Array
product_impression_price Specifies the price of the product in the impression ["12.99"] Array
product_impression_variant Specifies the variant of the product ["1A"] Array
product_name Product name ["Seat","Room","Car"] Array
product_price Product price ["123.00","250.00","59.30"] Array
promo_registration_page Page where registration for promotion occurred "" String
promotion_creative Specifies the creative name for the promotion "Fall Sale" String
promotion_name Specifies the name of the product in the promotion "Promo One" String
property_brand Name of the brand for the property ["Rest Eazy","Best Motels"] Array
property_city City the property is located in ["San Francisco","Monterey Bay"] Array
property_country Country the property is located in ["San Francisco","Monterey"] Array
property_id An array of the property number ["HI456767","BW123"] Array
property_name An array of the property name ["Holiday Inn SF","Mont. Best Motels"] Array
property_postal_code An array of the Zip code for the property ["99999","11111"] Array
property_room_occupancy An array of the total occupancy in each room for an order ["3","3"] Array
property_room_type An array of rooms booked for each room in order ["economy"] Array
property_state An array of the State the property is located in ["CA","CA"] Array
proximity An array of the Distance between city center and property location in miles ["20","30"] Array
quantity An array of quantities for each product. ["2","2"] Array
returning_flight_route Returning flight ["CUN-SAN"] Array
search_city City of destination searched "Cancun" String
search_country Country of destination searched "USA" String
search_rate Rate selected from the Select Rate drop down menu on booking widget "105" String
search_rate_value Value entered for promotion and corporate selection from the Select Rate drop down menu on booking widget "AAA" String
search_results Number of flights returned by search. eg. '42' "42" String
search_state State of destination searched "CA" String
search_type Type of destination like airport,locality,national park and etc. as defined by Google "airport" String
select_room_position Highest position on Select Room page where rate from Select Hotel page was displayed. "5" String
show_available Setting for Show Only Available Hotels; true or false "true" String
site_section The high-level sections of your site eg. loyalty,offers,Help,featured destinations etc. "Loyalty" String
social_channel Used with event to capture when information is shared on social media "Facebook" String
sort_by Sort By selection (distance,low to high,high to low) "distance" String
total_passengers Total passengers on the reservation "3" String
transactionAffiliation Specifies the type of payment used to pay "Visa" String
trip_end_date User's date of departure for hotel or car, arrival for airline "03/12/2017" String
trip_start_date User's date of arrival for hotel or car, departure for airline "03/02/2017" String
variant seat number or extras ["14F","15D","baggage","car"] Array
video_action The action that is currently taking place with the video, play, playing, pause, stop, complete "play" String
video_content_type Type of video viewed "hotel promo" String
video_name Name of video viewed "Stay the Night" String
video_segments Percent of video viewed "50" String

Page Tracking

Home Page

Identifier page_type="home"
Description The home page..
Sample 
{
    "currency"       : "USD",
    "customer_email" : "johnsmith@example.com",
    "customer_id"    : "8237572",
    "login_status"   : "logged in",
    "page_name"      : "Homepage",
    "page_type"      : "home",
    "site_section"   : "Loyalty",
}

Flight Page

Identifier page_type="flight"
Description Flight Selection page.
Sample 
{
    "currency"                    : "USD",
    "customer_email"              : "johnsmith@example.com",
    "customer_id"                 : "8237572",
    "days_to_trip_start"          : "20",
    "fare_class"                  : "Class L",
    "flight_route"                : "SAN-CUN,CUN-SAN",
    "flight_type"                 : "Round",
    "login_status"                : "logged in",
    "num_adult_passengers"        : "1",
    "num_child_passengers"        : "1",
    "page_name"                   : "Homepage",
    "page_type"                   : "flight",
    "product_impression_category" : ["Flight"],
    "product_impression_id"       : ["Y1234"],
    "product_impression_name"     : ["CUN-MEX"],
    "product_impression_position" : ["1"],
    "product_impression_price"    : ["12.99"],
    "product_impression_variant"  : ["1A"],
    "product_name"                : ["Seat","Room","Car"],
    "product_price"               : ["123.00","250.00","59.30"],
    "site_section"                : "Loyalty",
    "trip_end_date"               : "03/12/2017",
    "trip_start_date"             : "03/02/2017",
}

Lodging Page

Identifier page_type="lodging"
Description Hotel Selection page.
Sample 
{
    "currency"                    : "USD",
    "customer_email"              : "johnsmith@example.com",
    "customer_id"                 : "8237572",
    "displayed_properties"        : ["234234","234256"],
    "displayed_rate_amount"       : "100.00",
    "displayed_rate_codes"        : ["AAA","Corporate"],
    "displayed_room_rates"        : ["100.00","75.00"],
    "displayed_room_types"        : ["2QueenBeds","studio"],
    "filter_amenities"            : ["pool","microwave"],
    "filter_distance"             : "20",
    "filter_hotel_type"           : ["economy","luxury","brand"],
    "filter_max_rate"             : "150",
    "filter_rating"               : ["3","4","5"],
    "login_status"                : "logged in",
    "num_adult_occupants"         : "3",
    "num_child_occupants"         : "3",
    "num_of_nights"               : "4",
    "page_name"                   : "Homepage",
    "page_type"                   : "lodging",
    "product_impression_category" : ["Flight"],
    "product_impression_id"       : ["Y1234"],
    "product_impression_name"     : ["CUN-MEX"],
    "product_impression_position" : ["1"],
    "product_impression_price"    : ["12.99"],
    "product_impression_variant"  : ["1A"],
    "product_name"                : ["Seat","Room","Car"],
    "product_price"               : ["123.00","250.00","59.30"],
    "property_brand"              : ["Rest Eazy","Best Motels"],
    "property_city"               : ["San Francisco","Monterey Bay"],
    "property_country"            : ["San Francisco","Monterey"],
    "property_id"                 : ["HI456767","BW123"],
    "property_name"               : ["Rest Eazy SF","Best Motels Mont"],
    "property_postal_code"        : ["99999","11111"],
    "property_room_occupancy"     : ["3","3"],
    "property_room_type"          : ["economy"],
    "property_state"              : ["CA","CA"],
    "proximity"                   : ["20","30"],
    "quantity"                    : ["2","2"],
    "site_section"                : "Loyalty",
    "trip_end_date"               : "03/12/2017",
    "trip_start_date"             : "03/02/2017",
}

Rental Page

Identifier page_type="rental"
Description Rental Car Selection page.
Sample 
{
    "currency"                    : "USD",
    "customer_email"              : "johnsmith@example.com",
    "customer_id"                 : "8237572",
    "login_status"                : "logged in",
    "num_of_nights"               : "4",
    "page_name"                   : "Homepage",
    "page_type"                   : "rental",
    "product_impression_category" : ["Flight"],
    "product_impression_id"       : ["Y1234"],
    "product_impression_name"     : ["CUN-MEX"],
    "product_impression_position" : ["1"],
    "product_impression_price"    : ["12.99"],
    "product_impression_variant"  : ["1A"],
    "product_name"                : ["Seat","Room","Car"],
    "product_price"               : ["123.00","250.00","59.30"],
    "quantity"                    : ["2","2"],
    "site_section"                : "Loyalty",
    "trip_end_date"               : "03/12/2017",
    "trip_start_date"             : "03/02/2017",
}

Search Page

Identifier page_type="search"
Description Search results page.
Sample 
{
    "checkout_step"               : "3",
    "currency"                    : "USD",
    "customer_email"              : "johnsmith@example.com",
    "customer_id"                 : "8237572",
    "customer_type"               : "Web member",
    "days_to_trip_start"          : "20",
    "flight_route"                : "SAN-CUN,CUN-SAN",
    "flight_type"                 : "Round",
    "login_status"                : "logged in",
    "num_adult_passengers"        : "1",
    "num_child_passengers"        : "1",
    "origin_flight_route"         : ["SAN-CUN"],
    "page_name"                   : "Homepage",
    "page_type"                   : "search",
    "product_impression_category" : ["Flight"],
    "product_impression_id"       : ["Y1234"],
    "product_impression_name"     : ["CUN-MEX"],
    "product_impression_position" : ["1"],
    "product_impression_price"    : ["12.99"],
    "product_impression_variant"  : ["1A"],
    "product_name"                : ["Seat","Room","Car"],
    "product_price"               : ["123.00","250.00","59.30"],
    "returning_flight_route"      : ["CUN-SAN"],
    "site_section"                : "Loyalty",
    "sort_by"                     : "distance",
    "total_passengers"            : "3",
    "trip_end_date"               : "03/12/2017",
    "trip_start_date"             : "03/02/2017",
}

Booking Flow Page

Identifier page_type="booking_flow"
Description Checkout pages.
Sample 
{
    "checkout_step"          : "3",
    "currency"               : "USD",
    "customer_email"         : "johnsmith@example.com",
    "customer_id"            : "8237572",
    "customer_type"          : "Web member",
    "fare_class"             : "Class L",
    "flight_route"           : "SAN-CUN,CUN-SAN",
    "flight_sku"             : ["Y123","Z456"],
    "flight_type"            : "Round",
    "login_status"           : "logged in",
    "loyalty_id"             : "46794561",
    "num_adult_passengers"   : "1",
    "num_child_passengers"   : "1",
    "origin_flight_route"    : ["SAN-CUN"],
    "page_name"              : "Homepage",
    "page_type"              : "booking_flow",
    "passenger_name"         : ["Steve","jack"],
    "passenger_price"        : ["100.00","120.00"],
    "product_name"           : ["Seat","Room","Car"],
    "product_price"          : ["123.00","250.00","59.30"],
    "quantity"               : ["2","2"],
    "returning_flight_route" : ["CUN-SAN"],
    "site_section"           : "Loyalty",
    "total_passengers"       : "3",
    "trip_end_date"          : "03/12/2017",
    "trip_start_date"        : "03/02/2017",
    "variant"                : ["14F","15D","baggage","car"],
}

Order Page

Identifier page_type="order"
Description Order Confirmation/Receipt/Thank You page.
Sample 
{
    "aircraft_capacity"         : "148",
    "aircraft_type"             : "A320",
    "checkout_step"             : "3",
    "currency"                  : "USD",
    "customer_email"            : "johnsmith@example.com",
    "customer_id"               : "8237572",
    "customer_type"             : "Web member",
    "fare_class"                : "Class L",
    "flight_route"              : "SAN-CUN,CUN-SAN",
    "flight_sku"                : ["Y123","Z456"],
    "flight_type"               : "Round",
    "login_status"              : "logged in",
    "loyalty_id"                : "46794561",
    "num_adult_passengers"      : "1",
    "num_child_passengers"      : "1",
    "occupancy_detail"          : ["3","3"],
    "order_cancellation_policy" : ["24 Hours","No Cancellation"],
    "order_grand_total"         : "54.47",
    "order_id"                  : "132133",
    "order_payment_type"        : "paypal",
    "order_promo_code"          : "MEX30",
    "order_store"               : "mobile web",
    "order_subtotal"            : "45.98",
    "order_tax_amount"          : "2.50",
    "origin_flight_route"       : ["SAN-CUN"],
    "page_name"                 : "Homepage",
    "page_type"                 : "order",
    "passenger_name"            : ["Steve","jack"],
    "passenger_price"           : ["100.00","120.00"],
    "quantity"                  : ["2","2"],
    "returning_flight_route"    : ["CUN-SAN"],
    "site_section"              : "Loyalty",
    "total_passengers"          : "3",
    "transactionAffiliation"    : "Visa",
    "trip_end_date"             : "03/12/2017",
    "trip_start_date"           : "03/02/2017",
    "variant"                   : ["14F","15D","baggage","car"],
}

Manage Your Booking Page

Identifier page_type="manage_your_booking"
Description Manage your booking pages.
Sample 
{
    "currency"       : "USD",
    "customer_email" : "johnsmith@example.com",
    "customer_id"    : "8237572",
    "fare_class"     : "Class L",
    "flight_type"    : "Round",
    "login_status"   : "logged in",
    "page_name"      : "Homepage",
    "page_type"      : "manage_your_booking",
    "site_section"   : "Loyalty",
}

Check In Page

Identifier page_type="check_in"
Description Checkin Flow.
Sample 
{
    "checkout_step"          : "3",
    "currency"               : "USD",
    "customer_email"         : "johnsmith@example.com",
    "customer_id"            : "8237572",
    "fare_class"             : "Class L",
    "flight_route"           : "SAN-CUN,CUN-SAN",
    "flight_sku"             : ["Y123","Z456"],
    "flight_type"            : "Round",
    "login_status"           : "logged in",
    "origin_flight_route"    : ["SAN-CUN"],
    "page_name"              : "Homepage",
    "page_type"              : "check_in",
    "passenger_name"         : ["Steve","jack"],
    "returning_flight_route" : ["CUN-SAN"],
    "site_section"           : "Loyalty",
    "trip_end_date"          : "03/12/2017",
    "trip_start_date"        : "03/02/2017",
}

Account Page

Identifier page_type="account"
Description User account login.
Sample 
{
    "checkout_step"  : "3",
    "currency"       : "USD",
    "customer_email" : "johnsmith@example.com",
    "customer_id"    : "8237572",
    "customer_type"  : "Web member",
    "login_status"   : "logged in",
    "loyalty_id"     : "46794561",
    "page_name"      : "Homepage",
    "page_type"      : "account",
    "site_section"   : "Loyalty",
}

Landing Page

Identifier page_type="landing"
Description Landing pages and form pages (group travel).
Sample 
{
    "currency"       : "USD",
    "customer_email" : "johnsmith@example.com",
    "customer_id"    : "8237572",
    "login_status"   : "logged in",
    "page_name"      : "Homepage",
    "page_type"      : "landing",
    "site_section"   : "Loyalty",
}

Content Page

Identifier page_type="content"
Description All other pages.
Sample 
{
    "currency"       : "USD",
    "customer_email" : "johnsmith@example.com",
    "customer_id"    : "8237572",
    "login_status"   : "logged in",
    "page_name"      : "Homepage",
    "page_type"      : "content",
    "site_section"   : "Loyalty",
}

Event Tracking

Cart Add

Identifier event_name="cart_add"
Description Add To Cart event.
Sample 
{
    "avg_room_rate"           : ["100.00"],
    "checkout_step"           : "3",
    "customer_type"           : "Web member",
    "days_to_trip_start"      : "20",
    "ecommerce_action"        : "detail",
    "event_name"              : "cart_add",
    "num_adult_occupants"     : "3",
    "num_adult_passengers"    : "1",
    "num_child_occupants"     : "3",
    "num_child_passengers"    : "1",
    "num_of_nights"           : "4",
    "num_of_rooms"            : "2",
    "origin_flight_route"     : ["SAN-CUN"],
    "product_name"            : ["Seat","Room","Car"],
    "product_price"           : ["123.00","250.00","59.30"],
    "property_id"             : ["HI456767","BW123"],
    "property_name"           : ["Rest Eazy","Best Motels"],
    "property_postal_code"    : ["99999","11111"],
    "property_room_occupancy" : ["3","3"],
    "property_room_type"      : ["economy"],
    "property_state"          : ["CA","CA"],
    "proximity"               : ["20","30"],
    "quantity"                : ["2","2"],
    "returning_flight_route"  : ["CUN-SAN"],
    "total_passengers"        : "3",
    "trip_end_date"           : "03/12/2017",
    "trip_start_date"         : "03/02/2017",
    "variant"                 : ["14F","15D","baggage","car"],
}

Cart Remove

Identifier event_name="cart_remove"
Description Remove from Cart event.
Sample 
{
    "checkout_step"          : "3",
    "customer_type"          : "Web member",
    "days_to_trip_start"     : "20",
    "ecommerce_action"       : "detail",
    "event_name"             : "cart_remove",
    "origin_flight_route"    : ["SAN-CUN"],
    "product_name"           : ["Seat","Room","Car"],
    "product_price"          : ["123.00","250.00","59.30"],
    "quantity"               : ["2","2"],
    "returning_flight_route" : ["CUN-SAN"],
}

User Login

Identifier event_name="user_login"
Description Upon successful user login.
Sample 
{
    "customer_email" : "johnsmith@example.com",
    "customer_id"    : "8237572",
    "event_name"     : "user_login",
    "login_status"   : "logged in",
}

User Logout

Identifier event_name="user_logout"
Description Upon successful user logout.
Sample 
{
    "customer_email" : "johnsmith@example.com",
    "customer_id"    : "8237572",
    "event_name"     : "user_logout",
    "login_status"   : "logged in",
}

User Register

Identifier event_name="user_register"
Description Upon successful user registrations.
Sample 
{
    "customer_email" : "johnsmith@example.com",
    "customer_id"    : "8237572",
    "event_name"     : "user_register",
}

User Update

Identifier event_name="user_update"
Description Upon successful update of user account.
Sample 
{
    "customer_email" : "johnsmith@example.com",
    "customer_id"    : "8237572",
    "event_name"     : "user_update",
}

Email Signup

Identifier event_name="email_signup"
Description Upon successful signup for email updates/newsletter.
Sample 
{
    "customer_email" : "johnsmith@example.com",
    "event_name"     : "email_signup",
}

Link Click

Identifier event_name="link_click"
Description On click of certain page elements.
Sample 
{
    "event_name"    : "link_click",
    "link_action"   : "View Image",
    "link_category" : "Header",
    "link_name"     : "Login",
    "link_value"    : "10",
}

Product Click

Identifier event_name="product_click"
Description Upon clicking a link that will load a product detail or product quick view.
Sample 
{
    "ecommerce_action" : "detail",
    "event_name"       : "product_click",
    "fare_class"       : "Class L",
}

Promo Click

Identifier event_name="promo_click"
Description Upon clicking on a promotion.
Sample 
{
    "ecommerce_action"        : "detail",
    "event_name"              : "promo_click",
    "promo_registration_page" : "",
    "promotion_name"          : "Promo One",
}

Error Message

Identifier event_name="error_message"
Description User views an message alerting of error.
Sample 
{
    "checkout_step"          : "3",
    "error_mesage"           : "Destination City doesn't match Departure on return",
    "event_name"             : "error_message",
    "flight_route"           : "SAN-CUN,CUN-SAN",
    "flight_type"            : "Round",
    "origin_flight_route"    : ["SAN-CUN"],
    "page_name"              : "Homepage",
    "returning_flight_route" : ["CUN-SAN"],
    "total_passengers"       : "3",
}

Video

Identifier event_name="video"
Description User interacts with video on the site.
Sample 
{
    "event_name"         : "video",
    "video_action"       : "play",
    "video_content_type" : "hotel promo",
    "video_name"         : "Stay the Night",
    "video_segments"     : "50",
}
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