Question

What do I need to do to prepare for my data layer deployment?

Answer

  1. An inventory of all the tags that you currently use on your desktop website, tablet/mobile website, mobile applications, and even Internet of Things (IoT) will help your deployment manager understand your needs faster. 
  2. A list of your business goals. Common goals that we've seen here at Tealium are:
    1. Save time on development costs associated with constant tracking pixel deployments.
    2. Salvage cart abandonments loses.
    3. Work with a single set of data across my entire organization.