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Latest Documentation

This article provides the data layer definition for basic video tracking. Table of Contents Placeholder Variable Description Example Type tealium_event Tealium event name eg. video_pause. "vid...

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Community Manager

Oct 04, 2017

This article provides the data layer definition for this particular business type. Table of Contents Placeholder Variable Description Example Type aircraft_capacity Seat capacity of the aircra...

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Community Manager

Apr 06, 2017

This article provides the data layer definition for this particular business type. Table of Contents Placeholder Variable Description Example Type avg_room_rate An array of the average rate fo...

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Community Manager

Apr 06, 2017

This article provides the data layer definition for a retail e-commerce property. Table of Contents Placeholder Variable Description Example Type click_category During click tracking events, t...

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Community Manager

Feb 15, 2017

This article provides the data layer definition for a retail e-commerce property. Table of Contents Placeholder Variable Description Example Type brand_name Name of the brand for brand specifi...

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Community Manager

Feb 13, 2017

The goal of this document is to explain how DataAccess works with the Data Layer. First let's start by explaining what DataAccess does. DataAccess can store all the event data and the audience data ...

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Employee Emeritus

Oct 14, 2016

The goal of this document is to explain how the Data Layer works with AudienceStream. First let's start by explaining what AudienceStream does. AudienceStream collects audience data from your w...

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Employee Emeritus

Oct 14, 2016

The goal of this document is to explain how The Data Layer works with Tealium iQ Tag Management. First let's start by explaining what Tealium iQ Tag Manager does. Tealium iQ Tag Manager collect...

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Employee Emeritus

Oct 14, 2016

This article reviews our best practices associated with implementing and managing your data layer. In this article: Table of Contents Placeholder The goal of the data layer is to provide a set of var...

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Employee Emeritus

Oct 13, 2016

The goal of this document is to describe the capabilities of the data layer. Capability Yes No Creates Data Governance ✔   Establishes Data Integrity ✔   Lowers Extraction, Transf...

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Employee Emeritus

Oct 12, 2016

The goal of this article is to introduce the data layer: what it is, how it works, and its many benefits. In this article: Table of Contents Placeholder A data layer is a specification of t...

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Employee Emeritus

Oct 11, 2016

This article explains how the data layer works for websites by clarifying the various related terms and providing an overview of the flow of data from your website to your vendor tags. First, let's de...

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By Clint

Employee Emeritus

Apr 21, 2016