Latest Documentation
Oct 04, 2017

This article provides the data layer definition for basic video tracking. Table of Contents Placeholder Data Layer Attributes Variable Description Example Type tealium_event Tealium event name ...

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Community Manager

Oct 04, 2017

Apr 06, 2017

This article provides the data layer definition for this particular business type. Table of Contents Placeholder Data Layer Attributes Variable Description Example Type aircraft_capacity Seat c...

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Community Manager

Apr 06, 2017

Apr 06, 2017

This article provides the data layer definition for this particular business type. Table of Contents Placeholder Data Layer Attributes Variable Description Example Type avg_room_rate An array o...

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Community Manager

Apr 06, 2017

Feb 15, 2017

This article provides the data layer definition for a retail e-commerce property. Table of Contents Placeholder  Data Layer Attributes Variable Description Example Type click_category Duri...

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Community Manager

Feb 15, 2017

Feb 13, 2017

This article provides the data layer definition for a retail e-commerce property. Table of Contents Placeholder Data Layer Attributes Variable Description Example Type brand_name Name of the br...

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Community Manager

Feb 13, 2017

Oct 14, 2016

The Data Layer, Tealium iQ Tag Manager, AudienceStream and DataAccess are all players in the orchestra that is the Universal Data Hub.   As one of the foundations of Tealium, the Data Layer...

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Tealium Expert

Oct 14, 2016

Oct 14, 2016

Overview The goal of this document is to explain how DataAccess works with the Data Layer. DataAccess First let's start by explaining what DataAccess does. DataAccess can store all the event data and ...

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Tealium Expert

Oct 14, 2016

Oct 14, 2016

Overview The goal of this document is to explain how the Data Layer works with AudienceStream. AudienceStream  First let's start by explaining what AudienceStream does. AudienceStream collec...

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Tealium Expert

Oct 14, 2016

Oct 14, 2016

Overview The goal of this document is to explain how The Data Layer works with Tealium iQ Tag Management. Tealium iQ Tag Management  First let's start by explaining what Tealium iQ Tag Manag...

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Tealium Expert

Oct 14, 2016

Oct 13, 2016

This article reviews our best practices associated with implementing and managing your data layer. In this article: Table of Contents Placeholder Naming Conventions The goal of the data layer is to pr...

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Tealium Expert

Oct 13, 2016

Oct 12, 2016

Overview The goal of this document is to describe the capabilities of the data layer. Capabilities Chart Capability Yes No Creates Data Governance ✔   Establishes Data Integrity ✔   ...

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Tealium Expert

Oct 12, 2016

Oct 11, 2016

QuestionWhat do I need to do to prepare for my data layer deployment? Answer An inventory of all the tags that you currently use on your desktop website, tablet/mobile website, mobile applications, an...

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Tealium Expert

Oct 11, 2016

Oct 11, 2016

The goal of this article is to introduce the data layer: what it is, how it works, and its many benefits. In this article: Table of Contents Placeholder What is a data layer? A data layer is...

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Tealium Expert

Oct 11, 2016

Apr 21, 2016

This article explains how the data layer works for websites by clarifying the various related terms and providing an overview of the flow of data from your website to your vendor tags. First, let's de...

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By Clint

Tealium Expert

Apr 21, 2016