This article provides the data layer definition for basic video tracking. Table of Contents Placeholder Variable Description Example Type tealium_event Tealium event name eg. video_pause. "vid...

This article provides the data layer definition for this particular business type. Table of Contents Placeholder Variable Description Example Type aircraft_capacity Seat capacity of the aircra...

This article provides the data layer definition for this particular business type. Table of Contents Placeholder Variable Description Example Type avg_room_rate An array of the average rate fo...

This article provides the data layer definition for a retail e-commerce property. Table of Contents Placeholder Variable Description Example Type click_category During click tracking events, t...

This article provides the data layer definition for a retail e-commerce property. Table of Contents Placeholder Variable Description Example Type brand_name Name of the brand for brand specifi...

This article reviews our best practices associated with implementing and managing your data layer. In this article: Table of Contents Placeholder The goal of the data layer is to provide a set of var...

The goal of this article is to introduce the data layer: what it is, how it works, and its many benefits. In this article: Table of Contents Placeholder A data layer is a specification of t...

This article explains how the data layer works for websites by clarifying the various related terms and providing an overview of the flow of data from your website to your vendor tags. First, let's de...