If I configure Tealium to use a Facebook tag for install tracking/first open on a native Android/iOS app, will the attribution go the initiating ad, or will the referrer/campaign data be lost when reporting to Facebook?
For a website it works by using cookies, but as far as I know, cookies are not available for native apps. So I'm curious if Tealium can handle this attribution, or if I would need to install the Facebook SDK?
I would need to have the installs attributed to the ads, and not just a total number of installs.
Our SDK does not currently support attribution reporting out of the box. This is something that will more that likely be a feature in the future, but is not something that is available in our current version of the library.
However, we actually do have a custom solution for Facebook Ads/Attribution that is not in the marketplace yet. Please reach out to your account manager or open a support case and we can assist you in getting this set up.
You can create a case here: https://community.tealiumiq.com/t5/custom/page/page-id/support-contact-form