Why utag.js is loading only when I refresh the page?

I have implemented a marketing tag using tealium tags (ex utag.13.js).

When I clear cache and land on the homepage I could see the marketing tag firing in my network tab and when I navigate to any page the  marketing tag is not firing but when I refresh the page again the tag is firing for me.

I have given my load rule as all pages.

Can anyone help me what could be the reason for this behaviour and my website is SPA.

Thanks

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