To use audiences to create targeted experiments in Optimizely, you need to connect AudienceStream and Optimizely, and then map audiences to your Optimizely project. Use the Tealium Tool: Optimizely Helper to accomplish these tasks.
In this article:
Make sure you have the latest version of Tealium Tools installed. This Google Chrome extension provides a variety of tools, including the Optimizely Helper. For more information, see Tealium Tools Browser Extension.
After you have installed Tealium Tools, use these steps, along with the API Token and the Project ID from Optimizely, to connect AudienceStream and Optimizely:
The Optimizely Helper now contains a list of audiences and badges that you can map to new or existing audiences in Optimizely.
After you have mapped audiences, click Generate Code Snippet. This code needs to be added to the utag.sync.js file.
To add the code to the utag.sync.js template, click Copy Code Snippet to Clipboard. For more information, see Using the utag.sync.js Script.
Your project now has the mapped AudienceStream badges and audiences available for targeting. To select a new target audience:
For more information on targeting audiences in Optimizely, refer to the Optimizely knowledge base article.