Does app install tracking for Facebook ads attribute correctly?

Bronze Contributor
Bronze Contributor

If I configure Tealium to use a Facebook tag for install tracking/first open on a native Android/iOS app, will the attribution go the initiating ad, or will the referrer/campaign data be lost when reporting to Facebook?


For a website it works by using cookies, but as far as I know, cookies are not available for native apps. So I'm curious if Tealium can handle this attribution, or if I would need to install the Facebook SDK?


I would need to have the installs attributed to the ads, and not just a total number of installs.


Best regards,



Does app install tracking for Facebook ads attribute correctly?

Employee Emeritus



Our SDK does not currently support attribution reporting out of the box. This is something that will more that likely be a feature in the future, but is not something that is available in our current version of the library.


However, we actually do have a custom solution for Facebook Ads/Attribution that is not in the marketplace yet. Please reach out to your account manager or open a support case and we can assist you in getting this set up.


You can create a case here: