Google Ads / AdWords Conversion Tags in Mobile App (via Tealium WebView) fire, but don't arrive

loldenburg
Contributor
loldenburg

Hi

we have set up a couple of very simple conversion tags for Google Ads (for testing, we even chose one to fire on All Pages). One is based on the gtag.js version, the other one on the old Conversion Tag template. 

The tags should fire in an app via a Tealium Web View (tealium.js) implementation.

We can see the tags firing (below an example request (to https://www.google.com/pagead/1p-conversion/942593865/? ). They look correct. But nothing gets to the Google Ads interface.

Could the reason be that Google does not accept Conversion Tags firing from domains other than the customer's normal domains? Here, they all fire from tags.tiqcdn.com (Tealium's domain), so I wonder if that could be the reason?

Is anyone else successfully getting their Google Ads Tags to run?

random1775987178
cv9
fst*
num1
labelB4eBCKD56pMBEMmuu8ED
bgffffff
guidON
respGooglemKTybQhCsO
u_h667
u_w375
u_ah647
u_aw375
u_cd32
u_his1
u_tz60
u_javafalse
u_nplug0
u_nmime0
dataevent=conversion
gtm2od1d1
frm0
urlhttps://tags.tiqcdn.com/utag/PRIVACY-CLIENTACCOUNT/PRIVACY-CLIENTNAME/prod/mobile.html?
tibaTealium Mobile Webview
async1
fmt3
ctc_idCAIVAgAAAB0CAAAA
ct_cookie_presentfalse
crdCILQGwjJ0xs
gtd 
cdct2
is_vtc1
ocp_idmydPXLzvOMbu-gbw6r3YAQ
random972985234
respGooglemKTybQhCsO
ipry
2 REPLIES 2

Google Ads / AdWords Conversion Tags in Mobile App (via Tealium WebView) fire, but don't arrive

BretCamble
Visitor
BretCamble
Any update on this? Did you get it working? Thanks.
Highlighted

Google Ads / AdWords Conversion Tags in Mobile App (via Tealium WebView) fire, but don't arrive

loldenburg
Contributor
loldenburg

No, we had to stop this after several tries.
The problem is that it does not seem possible (at least not without considerable extra engineering) to get the AdWords Cookie that is generated when clicking a link into Tealium's mobile app web view or the UDH-based library. So you can fire those Tags and they do send data to AdWords, but they will never show up as Conversions because AdWords cannot connect them with their "ad clicked" cookie.

If you have Adobe Analytics, they have a sensible In-App Conversion Tracking possibility (see the good description by Tealium here: https://community.tealiumiq.com/t5/Installation-Libraries/Mobile-App-Download-Tracking-with-Adobe-An... ), but with Google Analytics, you are really stuck with 2 options:

1) put the native Firebase framework into your app and use Firebase's built-in attribution stuff (does not cover all ad networks, eg no facebook) and their "Dynamic Links". You will have to live with Firebase's super-limited interface and even more limited e-commerce tracking framework, having to get any useful report data via BigQuery (quite a workaround, nothing for business people (they hate Firebase because they cannot do anything themselves and we have to now make Data Studio Reports for simple questions like "how many products X did campaign Y sell?"))

2) use a 3rd-party app attribution provider (adjust, appsflyer etc.). Here, instead of setting up an AdWords Conversion Tag in Tealium, you'd do the following:
1. Set up a 3rd party App Attribution provider that provides you with link URLs for your Ads.
2. Have your Ads link to those URLs (they then forward users into your app)
3. Inside the app, deploy the native 3rd-party Attribution provider's library. That library then does some "visitor stitching" and also informs AdWords etc. about your conversions via "postbacks".

hope that helps, @BretCamble .