Implementing Google Ads Enhanced Conversions

Bronze Contributor
Bronze Contributor

I've been trying to figure out how to pass enhanced conversion data through to the Google Ads tag, per their documentation here:

I've updated the tag template to pass 'allow_enhanced_conversion':true through the config call, and that appears to be getting set properly. I've created data mappings to the enhanced_conversion_data object and keys they've defined in the documentation, as well as defining that within the tag template. I can see those values populating within the object from a console.log I've placed in the tag, as well as the object, however, I do not see this data within their tag request when attempting to validate how they've explained in the documentation; the "em" parameter is not appearing.

Can anyone be of assistance in implementing this feature of theirs?