I've been trying to figure out how to pass enhanced conversion data through to the Google Ads tag, per their documentation here:
I've updated the tag template to pass 'allow_enhanced_conversion':true through the config call, and that appears to be getting set properly. I've created data mappings to the enhanced_conversion_data object and keys they've defined in the documentation, as well as defining that within the tag template. I can see those values populating within the u.data object from a console.log I've placed in the tag, as well as the u.data.event_data object, however, I do not see this data within their tag request when attempting to validate how they've explained in the documentation; the "em" parameter is not appearing.
Can anyone be of assistance in implementing this feature of theirs?