Tealium for Salesforce best option for capturing data in Salesforce?

Bronze Contributor
Bronze Contributor


The Salesforce Standard Objects Connector Setup Guide is what I have been looking at as a solution. However, there is not much info over this connector aside from it's actions. Is there any other information that I can find over this tealium standard objects connector?

The other connector I found is "Tealium for Salesforce" server-side connector. This tealium documentation had much more detail than the previous connector I mentioned. However, it seems more heavily reliant on the salesforce side of configuring apex classes/triggers in salesforce, as well as updating the salesforce config for linking records and HTTP requests. If there is anymore info or documentation on this would be great!

If I am not mistaken, the second option of "Tealium for Salesforce" would allow us to track data in both Tealium and Salesforce? This would allow both sides to capture, collect, and update the data in real time, right?

Any help would be greatly appreciated!



Tealium for Salesforce best option for capturing data in Salesforce?

Gold Contributor
Gold Contributor


I can attempt to clarify the differences between the two connectors and their use cases.

  1. Salesforce Standard Objects Connector: This connector is designed to interact with Salesforce's standard objects, such as Accounts, Contacts, Leads, and Opportunities. It provides actions for creating, updating, upserting (update or insert), and deleting records in Salesforce. The main purpose of this connector is to enable you to integrate your Tealium data with Salesforce to automate record management.

Unfortunately, I do not have any updated information on this connector. However, you can check Tealium's official documentation or reach out to Tealium Support for more information.

  1. Tealium for Salesforce Server-Side Connector: This connector allows you to send data from Tealium to Salesforce using server-side integration. It requires configuring Apex classes and triggers in Salesforce, as well as updating the Salesforce configuration for linking records and handling HTTP requests. This approach provides more flexibility and control over the data being sent to Salesforce.

Yes, you are correct. The Tealium for Salesforce server-side connector would allow you to track data in both Tealium and Salesforce. This enables both platforms to capture, collect, and update data in real-time.

shivam joshi