The Tealium EventStream Fundamentals Training is a one-day hands-on program that covers the basic terminology, features and functions of the Tealium EventStream application.

Topic  Objective
EventStream Concepts

Students will understand the key concepts of EventStream and be able to navigate the Tealium interface.

Initial Implementation and Data Layer Students will be able to use Tealium iQ to add, configure, and publish the Tealium Collect tag. Students will also be able to explain and configure the required Data Layer variables.
Live Events and Data Sources Students will be able to validate their inbound data using Live Events and understand and configure their first Data Sources.
Event Specifications Students will be able to create data validation via the Event Specifications. 
Event Attributes, Enrichments and Rules

Students will be able to explain the roles of each element, and configure a selection of Event Attributes, Enrichments, and Rules

Event Feeds

Students will be able to create Event Feeds in order to target specific events to pass to external vendors

Connectors and Actions

Students will be able to create Event Connectors to pass the target data from Event Feeds via a Vendor connectors API

Testing with Trace

Students will be able to use the Trace tool to ensure that they have created valid configurations that meet the requirements defined for their use case.

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Receive comprehensive, hands-on product training and learn best practices on how to use Tealium`s market-leading solutions to drive marketing effectiveness and ROI. Attendees will participate in an all-day training program led by Tealium experts. Tealium Education is lab-based and interactive. Upon completion, attendees will have built solutions to some of the most common use cases and how to apply them in their own digital marketing practice.

Each event includes training materials, a live-demo site, and access to online training. Participants choose which sessions to attend.

 
Who should attend?
Tealium customers or agency partners looking to unify their marketing and increase results with Tealium iQ and AudienceStream.
 
How much does it cost?
Contact your account manager for registration costs and ask about any available promotions.
 
Where will it be?
Bootcamps are offered in major cities all over the globe, including at our Digital Velocity events. See the schedule below or contact your account manager for more details.
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If you're unable to travel to Tealium Education Bootcamp, we can come to the location of your choice and deliver either our standard curriculum or a custom one designed to meet the needs on your team.

Each event includes training materials, a live-demo site, and access to online training. Design your course of learning around the topics that are most important to you.

Ask your Tealium account manager for details.

 
Who should attend?
Tealium customers or agency partners looking to unify their marketing and increase results with Tealium iQ, EventStream, and AudienceStream.
 
How much does it cost?
 Contact your account manager for details.
 
Where will it be?
These trainings are typically held on-site in your office, but if appropriate, virtual options are also available.
Read more...

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Community Manager
Community Manager

We are actively working on building out our online learning platform. Access this portal for instructional videos and self-paced labs to introduce, support and further your learning of Tealium’s products.

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Community Manager
Community Manager

While we hope that everyone has the opportunity to attend a Tealium Education event in person, we also understand that may not be possible. We offer weekly instructor-led webinars to introduce you to the fundamental concepts and usage of the Tealium products.
 
Who should attend?
Anyone new to Tealium and its solutions or anyone needing a refresher.
 
How much does it cost?
Tealium Education's weekly webinars are complimentary for current clients and partners.
 
Where will it be?
Tealium University Webinars are virtual trainings conducted online using video conferencing.
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Our Tealium Education classroom trainings are held several times a month in major cities globally – providing comprehensive, interactive, hands-on product training in a classroom environment.

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    Tealium Education Bootcamps

    Bootcamps are held several times a month in major cities globally. Participants can select the sessions they wish to attend based on their technical level, and products relevant to their organization.

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    Onsite Training

    If you’re looking to provide training for a group of people - consider hosting an onsite training. These sessions are tailored to you and can be scheduled for onsite or virtual delivery.

Read more...

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Community Manager
Community Manager

If you're unable to travel to Tealium Education Bootcamp, we can come to the location of your choice and deliver either our standard curriculum or a custom one designed to meet the needs on your team.

Each event includes training materials, a live-demo site, and access to online training. Design your course of learning around the topics that are most important to you.

Ask your Tealium account manager for details.

 
Who should attend?
Tealium customers or agency partners looking to unify their marketing and increase results with Tealium iQ, EventStream, and AudienceStream.
 
How much does it cost?
 Contact your account manager for details.
 
Where will it be?
These trainings are typically held on-site in your office, but if appropriate, virtual options are also available.
Read more...

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This is the agenda for the 2-day Tealium AudienceStream Fundamentals class that is delivered in a classroom environment.

Topic  Objective
AudienceStream Concepts

Students will understand the key concepts of AudienceStream interface and be able to navigate the AudienceStream interface.

Initial Implementation Students will be able to use Tealium iQ to add, configure, and publish the Tealium Collect tag.
Attributes, Enrichments, Audiences Students will be able to explain the roles and configure a selection of Rules, Attributes, Enrichments and Audience.
Configuring Actions Students will be able to add and configure Actions based upon their Attribute configurations 
Testing

Students will be able to use the tools built into AudienceStream in order to test and sanity check configurations.

Visitor Stitching Students will be able to explain and configure the Visitor Stitching function of AudienceStream
Omnichannel

Students will be able to explain how Omnichannel data is processed and used to enrich visitor profiles.

Data Layer Enrichment Students will be able to demonstrate how Data Layer Enrichment can be leveraged in Tealium iQ.
Data Access Students will be able to explain the functionality of EventDB, EventStore and AudienceDB.

This is the agenda for the 1-day Tealium iQ Advanced class that is delivered in a classroom environment.

Topic  Objective
Advanced Extensions

Students will be able to configure some of the more advanced extensions such as Privacy Manager, JavaScript code extension, Content Modification.

Event Tracking Students will be able to explain how Event Tracking works within Tealium iQ.
Use Case: Custom Tags Students will be able to configure a tag for vendors that do not have a tag in the Tealium Tag Marketplace
Testing and Troubleshooting Students will be able to use Chrome Tools, Web Companion, and Tealium Tools to Test and troubleshoot Tealium iQ configurations.

This is the agenda for the 1-day Tealium iQ Fundamentals class that is delivered in a classroom environment.

Topic  Objective
Tag Management Concepts

Students will understand the key concepts of Tag Management interface and be able to navigate the Tealium iQ interface.

Designing Your Data Layer Students will be able to specify and configure a Tealium iQ Data Layer.
Use Case: Initial Tag Configuration Students will be able to Configure, Publish and Test their first Tag.
Load Rules and Data Mappings Students will be able to build conditions for when a tag should fire, and use Data Mappings to ensure the correct data points are sent to the correct vendors. 
Extensions Overview

Students will be able to explain the use of various Extensions in Tealium iQ.

The following links provide an outline of topics covered in each of our trainings:

Tealium iQ Fundamentals

Tealium iQ Advanced

Tealium AudienceStream Fundamentals

Tealium EventStream Fundamentals

Tealium Education Events and Initiatives (Dates subject to change)
Please note:  Registration for all events closes the Wednesday prior to the event start date.  

Title Type Location Date & Time Registration
Tealium Bootcamp - 
Tealium iQ and AudienceStream
Instructor-Led Singapore Nov 5 - Nov 8 Closed
Tealium Bootcamp - 
Tealium iQ and AudienceStream
Instructor-Led London Nov 12 - Nov 15 Closed
Tealium Bootcamp - 
Tealium iQ and AudienceStream
Instructor-Led Sydney Nov 12 - Nov 15 Closed
Virtual Training
Tealium iQ
Virtual Online
2pm AEDT (Sydney)
Nov 12 - Nov 13 Closed
Virtual Training
EventStream
Virtual Online
2pm AEDT (Sydney)
Nov 14 Closed
Virtual Training
AudienceStream
Virtual Online
9am GMT (London)
Nov 19 - Nov 20 Closed
Virtual Training
AudienceStream
Virtual Online
9am PST
Nov 19 - Nov 20 Closed
Tealium Bootcamp - 
Tealium iQ and AudienceStream
Instructor-Led San Francisco Nov 19 - Nov 22 Closed
Tealium Bootcamp - 
Tealium iQ and AudienceStream
Instructor-Led Munich Nov 25 - Nov 28 Closed
Tealium Bootcamp - 
Tealium iQ and AudienceStream
Instructor-Led Spanish Course Madrid Nov 26 - Nov 29 Closed
Virtual Training
Tealium iQ
Virtual Online
9am PST
Dec 3 - Dec 4 Closed
Virtual Training
EventStream
Virtual Online
9am PST
Dec 5 Closed
Tealium Bootcamp - 
Tealium iQ and AudienceStream
Instructor-Led Japanese Course Tokyo Dec 3 - Dec 6 Closed
Tealium Bootcamp - 
Tealium iQ and AudienceStream
Instructor-Led New York Jan 14 - Jan 17 Open
Virtual Training
AudienceStream
Virtual Online
2pm AEDT (Sydney)
Jan 14 - Jan 15 Open
Virtual Training
AudienceStream
Virtual Online
9am PST
Jan 14 - Jan 15 Open
Virtual Training
Tealium iQ
Virtual Online
9am GMT (London)
Jan 14 - Jan 15 Open
Virtual Training
EventStream
Virtual Online
9am GMT (London)
Jan 16 Open
Tealium Bootcamp - 
Tealium iQ and AudienceStream
Instructor-Led Amsterdam Jan 21 - Jan 24 Open
Tealium Bootcamp - 
Tealium iQ and AudienceStream
Instructor-Led Berlin Feb 18 - Feb 21 Open
Tealium Bootcamp - 
Tealium iQ and AudienceStream
Instructor-Led Melbourne Feb 18 - Feb 21 Open
Tealium Bootcamp - 
Tealium iQ and AudienceStream
Instructor-Led Paris Feb 18 - Feb 21 Open
Tealium Bootcamp - 
Tealium iQ and AudienceStream
Instructor-Led San Diego Feb 25 - Feb 28 Open