Adobe Analytics and Audience Stream Integration

Bronze Contributor
Bronze Contributor kamgir

Has anyone integrated Adobe Analytics and Audience stream? If yes, then how are you making use of AS data in AA? Any suggestions for a B2B site?

Thanks in advance

Regards, Kamal


Adobe Analytics and Audience Stream Integration

Tealium Expert
Tealium Expert
I have integrated Adobe analytics, we were using audience stream to populate an evar with current segments the customer was in, so that when creating dashboards you can use if evar equals this type of segment, also used to trigger evars and props, all this has to be exposed in the datalayer and keeping in mind most of this data can be 1 refresh behind.
but there are connectors aswell for better performance s2s. same principles apply but requires more of a setup.
Damian Savvides