CDP

jacobl
Visitor
jacobl

Hi. I'm new to UDH. I have tags set up in TIQ but I don't have yet a CDP where I can ingest user-level media and conversion data. For example, I want to build connectors to pull imps, clicks, conversions and spend from FB, LinkedIn and AdWords. I want that info by vendor's user ID, date, campaign, ad group, ad, etc. How do I use Tealium to ingest all of it fro mthe various vendors using Connectors, AS and DA? Thanks so much.

2 REPLIES 2

CDP

Tealium Employee

Hi @jacobl 

In the UDH any data IN is referenced as a Data Source, while we use Connectors to send data OUT.

We have a number of types you can add as sources including Mobile, Web (eg Collect Tag), HTTP API, Connected Devices, CRM, Developer Languages

If it is not in the list, you can build a custom HTTP API solution for that vendor.

Have a read of this article for more information: https://community.tealiumiq.com/t5/Universal-Data-Hub/Data-Sources/ta-p/17933

 

CDP

jacobl
Visitor
jacobl
Thank you @rebman but I don't think Data Source is what I need. I read the article and it feels to me that a Data Source is a piece of code to connect an app to Tealium. I already have it: it's my web site/app. I advertise on publishers and then when users convert on my app, I fire their pixels through Tealium IQ along with my customer_id. These media partners provide marketing API with user-level data: imps, clicks, conversions/events, cost. I want to pull this data from FB, for example, and ingest it into Tealium CDP/data warehouse. Is the pulling/retrieving not supported by Tealium? How shall I pull data from AdWords, or FB, or LinkedIn, etc.? I want to see the number of impressions, clicks and cost for a single FB user, for instance, broken down by campaigns, ad sets, ads, etc. Do I need to write a script on my own, to pull data from FB Marketing API? If I do, how would I then ingest it into a central data warehouse were I can match my customer ID with FB user ID, Google User ID, etc.? In a nutshell, I want for 1 customer, to see all media touch points from different media vendors. I hope it's clearer now. Does Tealium CDP support this?