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Google AdWords Remarketing custom variables

vicente_peris
Visitor
vicente_peris
We are trying to implement the Google AdWords Remarketing tag. We need to populate several data in the "google_custom_params" variable, for example: "hotel_checkindate", "hotel_checkoutdate", "hotel_name" and "hotel_language". How we populate all this data in the custom.myvar variable? Do we use a extension? How? Thanks
4 REPLIES 4

Google AdWords Remarketing custom variables

roshan_gonsalko
Employee Emeritus
roshan_gonsalko

Hi Vicente,

 

Thanks for your question. This is easy. If you follow this post (https://community.tealiumiq.com/t5/Tags-and-Client-side/Google-AdWords-Remarketing-Tag/ta-p/12388 but instead of mapping to something like 'ecomm_prodid' you can map to 'custom.myvar':

 

skitch.png

 

 

Then, replace the 'myvar' with the name of the custom parameter you want to set:

 

skitch-2.png

 

 

Hopefully, this will get you up and running!

 

Thanks,

 

Roshan

Google AdWords Remarketing custom variables

vicente_peris
Visitor
vicente_peris
Hi Roshan, That's perfect!! Thank you very much

Google AdWords Remarketing custom variables

VIP
VIP VIP

Hi @kathleen_jo - could you tap the url in Roshan's post with your magic wand?  The url is broken at the moment and I'd like to read the resolution Roshan provided to Vicente. 


Thanks -

 

MitchellT

Google AdWords Remarketing custom variables

kathleen_jo
Employee Emeritus
kathleen_jo

Done @mitchellt! Thank you for letting me know about that error. Much appreciated. 

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