Measuring Success of AudienceStream campaigns

philb
Visitor
philb

Hi all,

I'm looking for guidance or best practices on how others have measured AudienceStream campaign success using a Control / Exposed methodology

  • I am a marketer
  • who wants to create a "holdout" group (~10%) of a particual audience, that does not get messaged or passed along via an audience connector
  • so that I can track my marketing campaigns success against the 90% of the audience that does get marketing messaging
  • How can Tealium help?

 

If anyone else is measureing 1P marketing initiatives in another way, I would love to hear as well

 

Thanks