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Tealium Employee
Posts: 6
Registered: ‎01-08-2018

Tealium University Agenda - Tealium AudienceStream Fundamentals

This is the agenda for the 2-day Tealium AudienceStream Fundamentals class that is delivered in a classroom environment.

Topic  Objective
AudienceStream Concepts

Students will understand the key concepts of AudienceStream interface and be able to navigate the AudienceStream interface.

Initial Implementation Students will be able to use Tealium iQ to add, configure, and publish the Tealium Collect tag.
Attributes, Enrichments, Audiences Students will be able to explain the roles and configure a selection of Rules, Attributes, Enrichments and Audience.
Configuring Actions Students will be able to add and configure Actions based upon their Attribute configurations 
Testing

Students will be able to use the tools built into AudienceStream in order to test and sanity check configurations.

Visitor Stitching Students will be able to explain and configure the Visitor Stitching function of AudienceStream
Omnichannel

Students will be able to explain how Omnichannel data is processed and used to enrich visitor profiles.

Data Layer Enrichment Students will be able to demonstrate how Data Layer Enrichment can be leveraged in Tealium iQ.
Data Access Students will be able to explain the functionality of EventDB, EventStore and AudienceDB.