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You have set up your channels extension as per the Channels Extension document and you want to start using your channels to fire different vendor tags (e.g. Criteo, Affiliate Window, LinkShare) for different channels for attribution purposes on the confirmation page once someone has converted.
When you use the Channels extension we store many things about the channels you hit but there are three main ways you can attribute towards your channels:
You want to be able to assign load rules to your tags based on one of these three pieces of information available (or maybe more!). In order to do that you need to create these as Data Sources you can use.
channelflow, Cookie Value,Channels >> channelflow
channelcloser, Cookie Value,LinkShare >> channelcloser
channeloriginator, Cookie Value,LinkShare >> channeloriginator
4. You will now have the following Data Sources which you can use in your load rules:
Now your load rules can access the channel data help in the cookies you can start creating them and assigning them to tags. First, let's check the kind of values held in your cookies:
Cookie Name : channelcloser
Stores : Channel Name for last channel a visitor hit
Example Value : 'Yahoo'
Cookie Name : channeloriginator
Stores : Channel Name for first channel a visitor hit
Example Value : 'Yahoo'
Cookie Name : channelflow
Stores: Channel Name|Category|epochtimestamp (for every channel the visitor has hit delimited ',')
Example Value : 'Yahoo|paidsearch|1393338124410,Google|paidsearch|1393338129410'
Now we understand what's stored in each cookie, we can set up a load rule to start using them. Let's assume we want to fire a tag when someone converts from a channel called 'Yahoo':
Now you have your Load Rule, all you need to do is assign it to the tag of your choice (e.g. Affiliate Window) and your tags will now start firing based on the channels you want!
You're done!
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