This guide introduces you to Tealium iQ Tag Management and helps you understand the application interface and the fundamental concepts of tag management. Step through this guide to learn how to quickly configure a working tag management account that includes a data layer, a vendor tag, a load rule, and an extension. You can then publish your configuration and install it on a live website to see it in action. After each section, try the steps yourself using your own environment.

What you need to complete this guide:

  • iQ Tag Management login credentials
  • Access to add or change the code of a website
  • (Optional) A vendor tag to configure

What is Tealium iQ Tag Management?

What is tag managementTealium iQ Tag Management is a web interface that is used to manage your tags without the need to edit your page code. In this interface, you will configure your vendor tags to suit your business needs. Tag management allows you to remove hard-coded tags from your web site and replace them with a single tag. iQ Tag Management makes it easy to take control of your tags without the need for a lengthy development cycle.

The User Interface

Log into iQ Tag Management now to explore the interface:

iQ Tag Management is divided into the following main areas:

  • Dashboard – See a profile overview, tag reports, additional information and tools.
  • Data Layer – Add, configure, and manage the variables that fuel your tags.
  • Load Rules – Add, configure, and manage business rules for tag execution.
  • Tags – Add, configure, and manage tags, including data mappings and load rules.
  • Extensions – Add, configure, and manage extensions that manipulate data.
  • Versions – View the save and publish history.

Now that you are familiar with the interface, click Next to get started with your data layer.

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