This lesson will use Google Analytics as an example tag, but you can add any tag. If adding your own tag, it will be helpful to reference the vendor's code snippet or implementation guide during these steps.
Use the following steps to add a tag:
Google Analyticsin the search bar (or any vendor name), find any Google Analytics tag and click +Add.
UA-12345678-1(or your own tracking ID if you have a Google Analytics account).
You're coming along great! You now have a basic data layer and your first tag. Click Next and we'll set up a load rule to determine when and where the tag will be triggered.