The Tealium Tag Marketplace currently offers over 900 tags. A tag loaded through iQ Tag Management will run identically to the same tag that you would hard-code into your pages. A tag in iQ Tag Management has the following components:


  • Tag Configuration
    The settings for the tag, such as account ID.
  • Load Rule
    The condition that determines when to load the tag on your site.
  • Data Mappings
    The configuration that sends data to the tag using values from the data layer.

How It Works

Before you add your first tag, let's review how it works:

  • No Coding Necessary
    Setting up a tag does not require any coding. A tag in iQ Tag Management offers a user-friendly interface to configure and deploy a vendor's tag to your site. 
  • Deploy Tags Directly from iQ Tag Management
    Once the Tealium Universal tag (utag.js) is added to your site, tags added in your account can be loaded directly to your site by publishing your changes.
  • Multi-Functional Tags
    A single instance of a vendor tag in iQ Tag Management typically provides all of the tagging functionality required by that vendor for your entire site. While the vendor might require different tag code for different types of pages (e.g., Product Detail Page, Shopping Cart Page, and Order Confirmation Page), these are all provided in one instance of the tag in iQ Tag Management.

Click Next to get started with adding your first tag.