Load rules are used to determine when a tag should load on your site. Rules are made up of one or more logical conditions based on values in the data layer. If the conditions evaluate to true, then ta...

Web Companion is a browser tool to help validate your installation. Launching this tool will quickly verify that the utag.js tag is loading properly on your site. To install and use the Web Companion ...

The Code Center in iQ Tag Management is where you get the code to install the Tealium tag management system on your pages. Use the following steps to try it yourself: Go to the user menu at the top-r...

This part of the guide requires that you have access to alter or add code to your website. Now that you have some basic tag configuration saved and published in your account, let's learn about th...

Now you are ready to apply what you have learned by saving and publishing what you've done so far. To continue, use the open Save/Publish dialog or relaunch it by clicking the orange Save/Publish butt...

Publish environments provide separate instances of the Universal Tag (utag.js) so that you can install one for your non-production environment and one on your live production site. Using separate...

As you add, edit, or remove items from your configuration, the Save/Publish button will turn orange to indicate that you have unsaved changes. The drop-down displays a summary of the unsaved changes. ...

A common use for extensions is to set a default value for a data layer variable. This requires setting the value of a variable – but only if it does not already have a value. In this step you will use...

Data mapping is the configuration needed to send data from a data layer variable to the corresponding variable of the vendor tag. For example, a vendor might collect page name information in a variabl...

This lesson will use Google Analytics as an example tag, but you can add any tag. If adding your own tag, it will be helpful to reference the vendor's code snippet or implementation guide during these...

The first step in creating your data layer is to add a variable. In this lesson, you will add a bundle of variables named "Base Variables" that are common variables on most sites. Specifically, this b...

Now that you have a basic understanding of how the product works, what data is required, and what to expect in terms of increased performance, you are ready to move on. Each of the articles referenced...

Now that you have successfully saved and published your changes, it's time to test your work and view the results on your site. You will learn how to install the Tealium tag and data layer and then us...

Before we continue, it is important to understand how the save and publish process works and how to navigate your version history. This section will explain the difference between Save and Save As, wh...

Extensions provide a user-friendly interface to add customizations to your data layer and tags without the need for coding. Extensions are used for a variety of purposes, such as m...

The Tealium Tag Marketplace currently offers over 900 tags. A tag loaded through iQ Tag Management will run identically to the same tag that you would hard-code into...

The data layer is the foundation of tag management. The data layer defines attributes about your website, such as site language or page name, as well as important user behaviors that yo...

This guide introduces you to Tealium iQ Tag Management and helps you understand the application interface and the fundamental concepts of tag management. Step through this guide to learn how to quickl...

The Tealium Multi-CDN infrastructure (mCDN) is designed to deliver files to our customers' websites as quickly and reliably as possible. The mCDN leverages multiple content delivery networks (CDN...