Badges are special visitor attributes that represent interesting behavior patterns. Badges are assigned or removed from visitors based on the logic of their enrichments. This logic usually combines multiple conditions into one to capture visitor segments or sets a threshold for when a particular value is reached.

Here are some example badges:

getting-started-audiencestream-badge-big-spender.png

Big Spenders
Average Order Value
is greater than 100

getting-started-audiencestream-badge-cart-abandoner.png

Cart Abandoners
Had unpurchased
items in cart when
visit ended

getting-started-audiencestream-badge-multi-device-user.png

Multi-device Users
Lifetime number of
devices used is
greater than 1

getting-started-audiencestream-badge-test-group-b.png

Test Group B
Is part of a randomly
assigned test group

Create a Badge

We will build on the previous attribute, Lifetime Order Value, to create a "VIP" badge that will identify visitors that have spent more than $500.

getting-started-audiencestream-badge-vip.pngFollow these steps to create a badge:

  1. Navigate to AudienceStream > Attributes and click Add Attribute.
  2. Select the scope of Visitor and click Continue.
  3. Select the data type Badge and click Continue.
  4. Enter the name of the attribute, "VIP".
  5. Click Add Enrichment and select Assign Badge.
  6. Leave the "WHEN" set to "Any Event", then click Create a New Rule.
  7. Create a rule that identifies when the lifetime order amount has reached 500, for example:
    Lifetime Order Value greater than 500
  8. Click Save, then Finish.

That's it! Now you have a visitor badge that will keep track of customers that match the behavior pattern defined in the enrichment rules.

That takes care of one of the special visitor attributes. Click Next to learn about omnichannel attributes and how to import offline data.