While AudienceStream primarily acts on real-time customers of your digital properties, it can also work with offline data through omnichannel imports. You can take offline data, such as in-store sales or call center activity, and correlate it to your online visitor data to complete the customer data profile.

Here's a quick overview of omnichannel attributes: 

Setting up a file import is beyond the scope of this brief guide. See the full guide on importing offline data.

Click Next to learn about the visitor ID attribute and its role in identity resolution.