The first step in using AudienceStream is to create attributes. Attributes allow you to define the important characteristics that represent a visitor's habits, preferences, actions, and engagement with your brand. This section will describe the two types of attributes and the different kinds of data they can store.
Visit attributes relate to the current visit (or session) of the user. The data stored in these attributes persists for the length of the visit. Some example visit attributes:
Visitor attributes relate to the current user. The data stored in these attributes persist for the lifetime of the user. Some example visitor attributes would be:
Both visit and visitor attributes can store the following data types:
Click Next to learn about enrichments and how attributes get their values.