Introduction

Introduction

by Community Manager on ‎09-26-2018 09:12 AM - edited on ‎09-26-2018 12:16 PM by (494 Views)

This guide introduces you to Tealium AudienceStream, the application interface and the fundamental concepts of a customer data platform (CDP). AudienceStream lets you create a unified view of your customers and automate marketing actions across every touchpoint and vendor in your digital ecosystem.

Step through this guide to learn how to quickly set up a working CDP with visit and visitor attributes, a dynamic audience, and a vendor connector. You can then see it in action using live data from your site or application.

What you'll need to complete this guide:

  • Tealium Universal Data Hub (UDH) login credentials
  • An existing EventStream account or iQ Tag Management account that is sending data to the UDH
  • An activated AudienceStream account
  • A vendor that offers a server-side API (optional)

What is AudienceStream?

AudienceStream Customer Evolution.jpgAudienceStream is a CDP that combines identity resolution, data enrichment capabilities, and robust audience management. It's used to create visitor profiles, representing your most valuable first-party data, which are segmented by shared behaviors to create audiences that fuel your marketing technology stack in real-time via connectors.

Explore the User Interface

Go to https://my.tealiumiq.com/ and log into the Tealium Universal Data Hub (UDH) to explore the interface.

AudienceStream is organized into the following areas:

  • Attributes (Visit/Visitor)
    Manage visit/visitor attributes, the building blocks of your AudienceStream configuration, that describe your customers and their activity.
  • Audiences
    Build audiences, a collection of visitor profiles that share a set of attributes that trigger real-time actions to your vendors.
  • Connectors
    Manage the vendor integrations at the core of the AudienceStream CDP. These server-side actions will trigger vendor APIs using the visitor data mappings that you configure.
  • Offline Data Imports
    Connect offline data sources, such as loyalty programs, call center, and point of service (POS) to complete your customers' data profiles.

Click Next to learn about attributes.