This guide introduces you to Tealium AudienceStream, the application interface and the fundamental concepts of a customer data platform (CDP). AudienceStream lets you create a unified view of your customers and automate marketing actions across every touchpoint and vendor in your digital ecosystem.
Step through this guide to learn how to quickly set up a working CDP with visit and visitor attributes, a dynamic audience, and a vendor connector. You can then see it in action using live data from your site or application.
What you'll need to complete this guide:
AudienceStream is a CDP that combines identity resolution, data enrichment capabilities, and robust audience management. It's used to create visitor profiles, representing your most valuable first-party data, which are segmented by shared behaviors to create audiences that fuel your marketing technology stack in real-time via connectors.
Go to https://my.tealiumiq.com/ and log into the Tealium Universal Data Hub (UDH) to explore the interface.
AudienceStream is organized into the following areas:
Click Next to learn about attributes.