In this step we will show how to safely create a visitor ID attribute and introduce Audience Discovery, where we can validate the identity resolution strategy before committing to it. In this example, we will capture email addresses during user registration events based on the requirements from the previous step.
This step assumes you already have an event attribute for
email_address and an event named
user_register that sends it. From here we will create a visitor attribute (string) for email address, test it in Audience Discovery, then create the final visitor ID attribute.
tealium_event equals user_register
Now you have a visitor attribute to capture the email address of customers during qualifying events. You can easily extend this logic to include other qualifying events (such as purchases or lead forms) as you encounter them.
At this point you'll want to save and publish your account and wait a few days for AudienceStream to start collecting this data. Once we have enough sample data we'll use Audience Discovery to validate our identity resolution strategy before finalizing it with the visitor ID attribute.
Click Next to see how to use Audience Discovery to validate the data.