In this step we will complete the identity resolution plan by creating the visitor ID attribute for Email Address and populate it with the values we are already collecting in the corresponding string attribute.
Since we now that the string attribute, "Email Address", is working as expected, we can use the same rule from that attribute to configure this visitor ID attribute.
To create a visitor ID attribute:
Now you can save and publish your account.
The last and easiest step is to turn on visitor stitching. This feature is not enabled by default. It's only after you've carefully identified, configured, and validated your identity resolution strategy that visitor stitching should be turned on. Contact your account manager to enable this feature in your account.
Click Next to move on to audiences and learn how to activate your customer data with your preferred vendors.