Latest Documentation
Sep 26, 2018

Now that you have a basic understanding of how AudienceStream works, you are ready to move on. Each of the articles referenced below are part the Tealium Learning Community (TLC) knowledge base and co...

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Sep 26, 2018

Sep 26, 2018

Before we finish, it is important to understand how the save and publish process works and how to navigate your version history. This section will explain the difference between Save, Save as, and Pub...

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Sep 26, 2018

Sep 26, 2018

In this step you will use Trace to validate that all of the previous configuration is working as expected. You will get a trace ID, add it to your application (or use the Tealium Tool), perform a simp...

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Sep 26, 2018

Sep 26, 2018

Trace is the testing and validation tool for AudienceStream. You use Trace to validate that your configuration is working properly and that connector actions are being triggered. How It Works Trace al...

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Sep 26, 2018

Sep 26, 2018

This step will show how to add a connector, configure an action, and use data mappings. Create a Google Sheet This example uses the Google Sheets connector to show how to log customer profile data to ...

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Sep 26, 2018

Sep 26, 2018

A connector is an integration between Tealium and another vendor that is used to transmit data. A connector contains actions that represent the vendor's supported APIs. In AudienceStream connectors, ...

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Sep 26, 2018

Sep 26, 2018

An audience is a group of visitor profiles that share a set of attribute conditions. The more conditions you use to create an audience, the more specific your audience. Audiences are used to trigger&n...

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Sep 26, 2018

Sep 26, 2018

In this step we will complete the identity resolution plan by creating the visitor ID attribute for Email Address and populate it with the values we are already collecting in the corresponding string ...

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Sep 26, 2018

Sep 26, 2018

This is a critical step to ensure that our identity resolution strategy is accurate and that the attribute we've chosen, Email Address, is unique across our customer base. We will use Audience Discove...

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Sep 26, 2018

Sep 26, 2018

In this step we will show how to safely create a visitor ID attribute and introduce Audience Discovery, where we can validate the identity resolution strategy before committing to it. In this example,...

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Sep 26, 2018

Sep 26, 2018

The visitor ID attribute is used to identify customers using a value that is guaranteed to be unique to each customer. The value is usually set during a qualifying event -- one that would only occur w...

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Sep 26, 2018

Sep 26, 2018

Now that you've seen how to build rich customer profiles using attributes and enrichments, it's time to review how to identify your customers through identity resolution and visitor stitching. The dat...

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Sep 26, 2018

Sep 26, 2018

While AudienceStream primarily acts on real-time customers of your digital properties, it can also work with offline data through omnichannel imports. You can take offline data, such as in-store sales...

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Sep 26, 2018

Sep 26, 2018

Badges are special visitor attributes that represent interesting behavior patterns. Badges are assigned or removed from visitors based on the logic of their enrichments. This logic usually combines mu...

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Sep 26, 2018

Sep 26, 2018

Once you identify your desired attributes, you will configure them with enrichments: business rules that determine when and how to update the values of attributes. Each data type offers its own select...

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Sep 26, 2018

Sep 26, 2018

The first step in using AudienceStream is to create attributes. Attributes allow you to define the important characteristics that represent a visitor's habits, preferences, actions, and engagemen...

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Sep 26, 2018

Sep 26, 2018

This guide introduces you to Tealium AudienceStream, the application interface and the fundamental concepts of a customer data platform (CDP). AudienceStream lets you create a unified view of your cus...

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Sep 26, 2018