Configuring AppMeasurement for JS Tag for Native Mobile

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This article describes how to configure the Adobe AppMeasurement for JS tag for a native mobile implementation.

In this article:

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Prerequisites

• Mobile Profile in Tealium iQ Tag Management
• For additional information, see Creating a Mobile Profile.

Tag Configuration and Data Mapping

Go to the Tag Marketplace and add the Adobe Analytics AppMeasurement for JS tag (learn more about how to add a tag), the configure the following settings:

1. Set Device Type to Mobile App.
2. Configure the other settings according to the AppMeasurement for iQ guide.
3. Click on Data Mappings and add the following mappings:
   

   Tealium Variable	AppMeasurement Variable
   screen_title	pageName
   uuid	measure.vistorID
   timestamp	ts
   app_id	contextData.a.AppID
   lifecycle_diddetectcrash	contextData.a.CrashEvent
   lifecycle_isfirstwaketoday	contextData.a.DailyEngUserEvent
   lifecycle_dayofweek_local	contextData.a.DayOfWeek
   lifecycle_dayssincelaunch	contextData.a.DaysSinceFirstUse
   lifecycle_dayssincelastwake	contextData.a.DaysSinceLastUse
   lifecycle_priorsecondsawake	contextData.a.PreviousSessionLength
   device_resolution	contextData.a.Resolution
   carrier	contextData.a.CarrierName
   lifecycle_isfirstlaunchupdate	contextData.a.UpgradeEvent
   device	contextData.a.DeviceName
   lifecycle_hourofday_local	contextData.a.HourOfDay
   lifecycle_firstlaunchdate_MMDDYYYY	contextData.a.InstallDate
   lifecycle_isfirstlaunch	contextData.a.InstallEvent
   lifecycle_totalwakecount	contextData.a.Launches
   lifecycle_launchcount_update	contextData.a.LaunchesSinceUpgrade
   lifecycle_dayssinceupdate	contextData.a.DaysSinceUpgrade
   lifecycle_type	contextData.a.LaunchEvent
   lifecycle_isfirstwakemonth	contextData.a.MonthlyEngUserEvent
   platform_version	contextData.a.OSVersion
   platform	contextData.a.OSEnvironment

Custom Context Data

To map custom context data use this format with Adobe's reserved namespace ".a" for mobile analytics: contextData.a.myvar. For example, to map a variable named customer_email, the mapping destination would be "contextData.a.customer_email".

Learn more about context data and mobile analytics from Adobe.

Additional Resources

To take advantage of the lifecycle tracking event, use one of the Tealium Lifecycle Tracking Modules:

• Lifecycle Module - iOS
• Lifecycle Module - Android