Certain analytic services, such as Google Analytics, offer their own native SDKs and have created specific profiles to read from them. This document will guide you through the process of setting up your Mobile App property with Google Analytics and Tealium.
Login at https://my.tealiumiq.com and select Tealium iQ Tag Management from the ribbon.
Go to the Tags Tab then find your Google Universal Analytics tag. Click on the tag.
Enable "Track Screen Views" in your Google tag configuration. Enabling this functionality allows Google to track the content that visitors viewed using an app. To enable "Track Screen Views" select the "Edit" button in the upper right hand corner of the "Tag Configuration" box.
Next select "On" in the dropdown then click on Data Mappings.
Find your UDO variable screen_title in the drop down, select it then click on "+Select Destination". If you do not have a screen_title UDO variable you'll need to create one. Learn how to create a data layer variable in Tealium here: https://community.tealiumiq.com/t5/Tealium-iQ-Tag-Management/Data-Layer-Variables/ta-p/9427#toc-hId-...
Map your screen_title UDO variable to "Screen Name". Select "App / Screen Tracking", then "Screen Name" then finally "Close".
As you can see in the below screenshot, App / Screen Tracking has more than just the screenName variable.
These Tag destinations can track various configurations of the app (short for 'application') used by visitors primarily for viewing content.
|screenView||Identifies the type of hit as screenView|
|appName||Name of the app rendering the screen|
|appId||Identifier unique to the app|
|appVersion||The version of the app|
|appInstallerId||Identifier of the app installer|
|screenName||Name of the screen viewed by the visitor|
|Exception Description||This provides a description of the exception|
To learn more about Google Universal Analytics Advanced mapping, please follow the link below: