The comScore Application Tag provides complete usage reporting about an application's lifecycle. For applications on mobile devices this includes usage reporting even when the device does not have any available data connection.
This Tag is available in Tealium's Tag Marketplace. Refer to the Tags Tab article to learn how to add a Tag to your Tealium iQ profile.
Load Rules determine when and where to load an instance of this Tag on your site. The 'Load on All Pages' rule is the default Load Rule. To load this Tag on a specific page, create relevant Rule conditions to apply to the Tag.
Best Practice: [insert text].
Mapping is the simple process of sending data from a variable, in your Data Layer, to the matching destination variable of the vendor Tag. The destination variables for this Tag are available in the Data Mapping toolbox and are grouped in different categories for ease of use.
|view_name (required)||Page Names: Map the TrackWithViewEvent variable (screen_title) to view_name to track page names|
|appName (required)||AppName: The reported application name. The Tealium auto generated variable, app_name is available to map to this parameter.|
AppVersion: The reported application version. The Tealium auto generated variable, app_version, is available to map to this parameter.
|plat.os_version||OS Version: Map device_os_version to plat.os_version|
Connection Type: Map connection_type to plat.connection_type
|plat.name||Platform Name: Map platform to plat.name|
RDNS: Map app_rdns to plat.app_rdns
|plat.deviceName||Device Name: Map device to plat.deviceName|
Device Language: Map device_language to plat.dev_language
Device Resolution: Map device_resolution to plat.dev_resolution
VisitorID: Map uuid or visitor_id to plat.VisitorId
Labels: Map labels to labels to labels.XXXX
More about Labels
The Application Tag allows you to specify (custom) labels. You can either specify persistent labels or event-specific labels.
Please note the following when you enable the auto-update feature and allow it to be active while the application is in the background:
Event-specific labels will be included to the measurement that is sent for the tagged event. These should be used for collecting information which only applies to a single event.
|labels.ns_category||[insert description here]|
|view_name||[insert description here]|
Any application event or user action that does not categorize as a View event can be reported as a Hidden event. Like View events, Hidden events also have a page name that is used in reporting to identify the application view or screen where the application event or user action took place.
Examples of cases where the application event can or will be used:
You may report a View event whenever the application screen changes. This screen impression or screen view is the equivalent of the page impression or page view used in web analytics.
The View event is intended to be used in the following cases:
[Map to these destinations for sending ecommerce–specific Data Layer variables. We typically recommend using Tealium's E-Commerce Extension for this purpose. Why? When it is properly configured, the Extension automatically maps your variables to the appropriate destinations for all E-Commerce enabled Tags in your profile. That way you don't have to map those variables over and over for every one of your Tag. If you, however, decide to override any Extension variable, or otherwise your variables are not available to the Extension, you must manually map a variable to its destination using the toolbox.]
|Destination Name||Description||E-Commerce Extension (RECOMMENDED)|
|[Order ID]||[Unique identifer assigned to the final order]||["_corder" maps to this destination]|
|[Sub Total]||[Sub total amount of the final order]||["_csubtotal" maps to this destination]|
|[List of Product IDs]||[Unique identifier of each product in the product array]||["_cprod" array maps to this destination]|
|[List of Product Names]||[Name of each product in the product array]||["_cprodname" array maps to this destination]|
|[Shipping]||[Cost of shipping the product]||[NA]|
|[tax]||[Tax applied to the final order]||[NA]|
Map to these destinations for triggering specific events on a page.[insert description as needed.]
Here's how to map an event:
That's it! You have successfully set up the Tag in your profile.