[Bestow] Director, Marketing Technology & Operations

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https://jobs.lever.co/hellobestow/39957d72-163a-4bd9-8de5-e29cd7585945

Job Title:
 Director, Marketing Technology & Operations

Reports To: Vice President, Marketing Technology & Operations

Location: We are open to candidates working Remotely in this role, but we have amazing offices in Austin and Dallas, TX if you desire to work in person with our team!

ABOUT THE TEAM
 
The Bestow Marketing Technology & Operations team is an emerging and highly visible function, working across the company to champion the voice of our customers through data. We are responsible for developing our 1st party data strategy and the marketing tools used for engaging with customers throughout their lifecycle. We partner with Marketing, Engineering and Analytics teams to identify gaps and emerging opportunities in our marketing technology stack. In order to support all departments and business units, this team must be well-versed in marketing, analytics and technology. 
 
As the Director of Marketing Technology & Operations, you understand the value of 1st party data and the impact of personalized communication. You will play a major role in building scalable programmatic capabilities that impact B2C and B2B2C channels. This position is highly technical, data-driven and requires creativity. Therefore, this director should be well-versed in customer data platforms and common marketing activation tools.

ABOUT THE ROLE

    • Assist in the implementation and evolution of the Bestow’s marketing technology stack
    • Work in collaboration with the Marketing, Engineering and Analytics teams on acquisition and retention strategies
    • Ensure tagging and tracking tools are correctly implemented for marketing campaigns and owned-digital properties
    • Develop and implement advertising measurement capabilities for platforms like Facebook and Google
    • Co-create the customer lifecycle platform leveraging 1st party data to best serve our customers
    • Closely monitor emerging trends in marketing technology, digital advertising and privacy


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[Bestow] Director, Marketing Technology & Operations

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