Digital Optimization Manager - CA UnitedHealth Group

Tealium Employee

Position Description

Do you dream about making your mark in the digital frontier?  The eBusiness is a dynamic, well-organized team that is passionate about creating new and innovative web and mobile products that will revolutionize healthcare delivery. Our team designs, develops, and implements truly inventive digital products while fully committed to Agile product philosophies that have raised the bar on how healthcare is experienced and delivered.  

The numbers on mobile health apps and VC investments are compelling evidence that there is a wealth of opportunity to meet the needs of patients and physicians through digital channels, and we are well-poised to create change from within an established, financially sound healthcare organization that has deep ties to the local community.  

If you are passionate about working with a team to make change happen quickly and impacting the health profile for the Bay Area, join us and be a part of the wave of innovation in healthcare technology. 

Digital optimization experts are the quantitative discovery powerhouse behind each of our products. They develop a deep understanding of our users and how their interactions with our applications improve their health and lifestyles. Coupled with their data-centric approach and analytics expertise, this knowledge places them at the core of our fact-based decision-making philosophy. Our digital optimization experts are bright leaders who display:

  • Business acumen.  They understand the environment in which they operate and can quickly internalize business priorities and objectives.  They translate this knowledge into meaningful benchmarks for our products
  • Wellness focus.  They know their work impacts the lives of our patients and are constantly searching for hidden opportunities to improve the way we deliver healthcare to our community
  • Digital mindset.  They understand the digital world and its connection with offline channels.  They are passionate about learning online patterns as drivers for wellness and health
  • Technology savvy.  They have expertise in conversion rate optimization, personalization, segmentation, audience selection and targeting, and reporting. Starting with a desired insight, they design tracking structures and reports that collect, aggregate, and analyze the necessary data
  • Product orientation.  They know how to operate as part of an agile product team.  They understand products, end users, and markets; they create analyses and deliver insights that help the team achieve its performance goals
 

Primary Responsibilities: 

  • Grow and manage our digital analytics strategy and execution (planning, ideation, testing, reporting, and forecasting), including conversion rate optimization, personalization, data integrity and validation, and email marketing
  • Analyze web and mobile data to identify relevant digital audiences.  Create audience-specific experiences through multiple channels including website, mobile, and email
  • Develop and execute testing strategies to optimize lead generation, CTAs, and conversions on the website, mobile, and email campaigns. Measure and report on conversions
  • Develop a thorough knowledge of our business and product portfolio.  Lead the presentation of test results and insights to ensure clear and concise communication of recommendations and the impact of new products or features
  • Collaborate with product teams and other stakeholders to define and implement data-driven hypotheses and experiments. Analyze data and translate insights into new product features or process improvements with measurable ROI
  • Work with product teams to effectively write and groom user stories that continuously enhance our analytics and tagging platforms in support of new product features
  • Partner with business stakeholders to understand priorities and develop strategies to meet requirements including building and maintaining usage metric dashboards and reports.
  • Interface with Marketing and agency vendors to support advertising, SEM, and other marketing campaign tracking implementation and monitoring
  • Hands-on ownership of Adobe Analytics, Google Analytics, Adobe Test & Target (or similar), Tealium, Salesforce.com Marketing Cloud
 

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • 5+ years of experience in a web analytics, conversion rate optimization and personalization programs
  • 5+ years analyzing online behavior, vision the future state, test hypotheses, and synthesize facts and insights into concrete, actionable strategies and tactical plans
  • Experience with Adobe Analytics or similar web analytics tools (must have experience with the following: variables, events, segments, and custom queries)
  • Experience with Tealium or similar tag management tool
  • Experience with testing and personalization platforms such as Adobe Test & Target or Optimizely
  • Experience setting up an A/B infrastructure, conducting tests, analyzing data, and sharing results/insights
  • Knowledge of SQL, Tableau, Qlik, or similar data manipulation and visualization tools
  • Knowledge of Adobe AEM or similar Content Management System (CMS) applications a plus
  • Experience communicating thru a variety of mediums to internal and external stakeholders.
  • Available location for this role: You must be able to work in the Walnut Creek, CA office 2 times per week.
 
 
Preferred Qualifications:
  • Bachelor’s or Master’s degree in Computer Science, Math, Statistics, Engineering, or similar quantitative discipline

Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world?s large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.(sm)

 

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
 
UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.