Appsflyer is a mobile attribution SDK specialized in enabling customers to measure campaigns in a single real-time dashboard. This article described how to integrate the AppsFlyer SDK with AudienceStream.

This article covers the following topics:

Integration Steps

Integrating the AppsFlyer SDK platform with AudienceStream involves the following development process for customers of Tealium and AppsFlyer:

  1. Your mobile app needs to implement the listener function provided by AppsFlyer SDK to collect the attribution data when a conversion occurs. The documentation providing details about the AppsFlyer integration can be found here: How to get attribution information from the AppsFlyer SDK.
  2. Next, your app needs to send a tracking call to Tealium EventStream with the AppsFlyer customer attribution data. This can be accomplished by using Tealium Collect for mobile. When the event is received in EventStream, it can be used to trigger connectors in AudienceStream.

Example

  • Your mobile app receives the following attribution values from the AppsFlyer SDK:
    media_source=”Google”
    campaign_name =”mycampaign”
  • Your mobile app includes this attribution information, along with any unique device information such as the device Advertising Identifier (idfa for IOS, adid for Android), in a tracking call to Tealium.
  • The values are received by EventStream and can be used to send data to AudienceStream connectors.
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