The current implemetation of the Adwords COnversion and remarketing tag does not support the calls from site conversion.
Implementation is currently a little tricky (yet to find a solution).
This is a great idea, however we should already support at least some of this using a custom conversion value:
Can you let me know if this works for you? You should also be able to phone_conversion_css_class using the same method.
We will look into the options for adding this and the extra options for phone number such as timeout and cache, however if you require these in the meantime, please contact our support team.
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