With the AudienceStore Connector, you can send visitor profile data to Tealium's Amazon S3 bucket. A visitor profile contains data pertinent to the visitor and their visit (excluding events), typically captured by the Tealium Collect Tag. Rather than exporting one visitor profile at a time, you are leveraging Audiences to draw together large number of visitor profiles that share common behaviors.

The Connector is equipped with two Actions that allow you to pinpoint what data to export and when to trigger the export. Data is compressed in log files and uploaded to the 'audiences' folder in the S3 bucket ONLY after it reaches 100 MB in size or 1 hour passes (whichever happens first). By default, data is stored as JSON (i.e. key-value pairs). In S3, you can download the data and analyze it using the business intelligence tool of your choice.

In this article:

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  • AudienceStore enabled for your account (contact your account manager for more info)
  • Active Audiences (see Building an Audience)

Supported Actions

Action Name Description AudienceStream EventStream
Store Visitor Store the entire visitor profile, with an option to capture event data (from the last visit), for all Visitors in the Audience.
Store Visitor Attributes Store specific visitor profile attributes for all Visitors in the Audience.

Configure Settings

Go to the Connector Marketplace and add a new AudienceStore Connector. Read the Connector Overview article for general instructions on how to add a connector.

To configure your vendor, follow these steps:

  1. In the Configure tab, provide a title for the Connector instance.
  2. Provide additional notes about your implementation.

Action Settings - Parameters and Options

Click Next or go to the Actions tab. It's where you'll set up Actions and trigger them.

This section describes how to set up Parameters and Options for each Action. 

The Action Names set here are used in the DataAccess Console when browsing the data files.

Action - Store Visitor


  • Include Current Visit Data - all event data for the most recent visit by the visitor will be included.

Action - Store Visitor Attributes


  • Format Data as CSV - store data as CSV instead of JSON.

Next Steps