This article describes how to set up the Criteo Audience Match (Customer-Provided Credentials) connector in your Customer Data Hub account.
In this article:
Table of Contents Placeholder
Connector Actions
Action Name |
AudienceStream |
EventStream |
Add User to Audience |
✓ |
✓ |
Remove User from Audience |
✓ |
✓ |
Configure Settings
Go to the Connector Marketplace and add a new connector. Read the Connector Overview article for general instructions on how to add a connector.
After adding the connector, configure the following settings:
- Advertiser ID
- Required.
- Your Advertiser ID associated with an integration in your Criteo account.
- Client ID
- Required.
- Your Client ID associated with an integration in your Criteo account.
- Client Secret
- Required.
- Your Client Secret associated with an integration in your Criteo account.
Action Settings - Parameters and Options
Click Next or go to the Actions tab. This is where you configure connector actions.
This section describes how to set up parameters and options for each action.
Action - Add User to Audience
Parameters
Parameter |
Description |
Audience |
- Select an audience to add user to or provide an Audience ID directly.
|
Identifier |
- Use the drop-down list to map the user identifier value.

- Criteo accepts the following email identifier formats:
- Plain text.
- MD5 Hashed
- MD5 SHA256
|
Email |
- Send email value as-is without applying built-in hashing.
- Select this option if value requires no hashing or is already hashed.
|
Email (apply MD5 hash) |
- Hash email value with MD5 before sending.
|
Email (apply MD5 SHA256 hash) |
- Hash email value with MD5 and then SHA256 before sending.
|
Mobile ID |
- IDFA mobile ID for Apple.
- ADID mobile ID for Android.
|
Identity Link |
|
Gum ID |
- Identifier obtained from cookie matching.
- A corresponding Gum Caller ID is automatically added to the request.
|
Action - Remove User from Audience
Parameters
Parameter |
Description |
Audience |
- Select an audience to remove a user from or provide an Audience ID directly.
|
Identifier |
- Use the drop-down list to map the user identifier value.

- Criteo accepts the following email identifier formats:
- Plain text.
- MD5 Hashed
- MD5 SHA256
|
Email |
- Send email value as-is without applying built-in hashing.
- Select this option if value requires no hashing or is already hashed.
|
Email (apply MD5 hash) |
- Hash email value with MD5 before sending.
|
Email (apply MD5 SHA256 hash) |
- Hash email value with MD5 and then SHA256 before sending.
|
Mobile ID |
- IDFA mobile ID for Apple.
- ADID mobile ID for Android.
|
Identity Link |
|
Gum ID |
- Identifier obtained from cookie matching.
- A corresponding Gum Caller ID is automatically added to the request.
|