Criteo Audience Match Connector Setup Guide

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This article describes how to set up the Criteo Audience Match (Customer-Provided Credentials) connector in your Customer Data Hub account.

In this article:

Table of Contents Placeholder

Connector Actions

Action Name	AudienceStream	EventStream
Add User to Audience	✓	✓
Remove User from Audience	✓	✓

Configure Settings

Go to the Connector Marketplace and add a new connector. Read the Connector Overview article for general instructions on how to add a connector.

After adding the connector, configure the following settings:

• Advertiser ID
  • Required.
  • Your Advertiser ID associated with an integration in your Criteo account.
• Client ID
  • Required.
  • Your Client ID associated with an integration in your Criteo account.
• Client Secret
  • Required.
  • Your Client Secret associated with an integration in your Criteo account.

Action Settings - Parameters and Options

Click Next or go to the Actions tab. This is where you configure connector actions.

This section describes how to set up parameters and options for each action.

Action - Add User to Audience

Parameters

Parameter	Description
Audience	Select an audience to add user to or provide an Audience ID directly.
Identifier	Use the drop-down list to map the user identifier value. Criteo accepts the following email identifier formats: Plain text. MD5 Hashed MD5 SHA256
Email	Send email value as-is without applying built-in hashing. Select this option if value requires no hashing or is already hashed.
Email (apply MD5 hash)	Hash email value with MD5 before sending.
Email (apply MD5 SHA256 hash)	Hash email value with MD5 and then SHA256 before sending.
Mobile ID	IDFA mobile ID for Apple. ADID mobile ID for Android.
Identity Link	Identity Link
Gum ID	Identifier obtained from cookie matching. A corresponding Gum Caller ID is automatically added to the request.

Action - Remove User from Audience

Parameters

Parameter	Description
Audience	Select an audience to remove a user from or provide an Audience ID directly.
Identifier	Use the drop-down list to map the user identifier value. Criteo accepts the following email identifier formats: Plain text. MD5 Hashed MD5 SHA256
Email	Send email value as-is without applying built-in hashing. Select this option if value requires no hashing or is already hashed.
Email (apply MD5 hash)	Hash email value with MD5 before sending.
Email (apply MD5 SHA256 hash)	Hash email value with MD5 and then SHA256 before sending.
Mobile ID	IDFA mobile ID for Apple. ADID mobile ID for Android.
Identity Link	Identity Link
Gum ID	Identifier obtained from cookie matching. A corresponding Gum Caller ID is automatically added to the request.