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Google DCM Floodlight connector allows inserting offline conversions into Floodlight Conversion Tracking and Attribution system through the DoubleClick Campaign Manager API.
This article describes how to configure DCM Floodlight in your Customer Data Hub account.
Floodlight is the conversion tracking system for the DoubleClick Digital Marketing (DDM) platform. All properties within the DDM platform—Campaign Manager (DCM), Bid Manager, and DoubleClick Search (DS)—can use Floodlight.
In Google's documents, the DCM-based API is called DCM/DFA Reporting and Trafficking API to emphasize the role of DCM as a successor of DFA (DoubleClick for Advertisers). The latter was phased out in 2014.
Use DoubleClick Search (DS) if you do not run paid search reports in Report Builder or do not need to see search-driven offline conversions in your DDM platform—Campaign Manager (DCM) reports.
Use DCM if you run Paid Search reports in Report Builder and can identify conversions by encrypted user ID, mobile device ID, or Google click ID.
It's important that you use either DS or DCM, but not both: conversions you upload from both products are not de-duplicated and may cause data discrepancies.
Do not confuse Floodlight Conversion Tracking System with Floodlight tag, which is a tracking tag for DoubleClick platforms.
In this article:
https://www.googleapis.com/auth/ddmconversions
scope for your DCM account.Floodlight is the conversion tracking system for the DoubleClick Digital Marketing (DDM) platform. This article describes how to set up the Google DCM Floodlight connector in your Customer Data Hub account.
Action Name | AudienceStream | EventStream |
---|---|---|
Track Floodlight Conversion | ✓ | ✓ |
Go to the Connector Marketplace and add a new connector. Read the Connector Overview article for general instructions on how to add a connector.
When you add this connector you are prompted to accept the vendor's data platform policy.
Click Next or go to the Actions tab. This is where you configure connector actions.
This section describes how to set up parameters and options for each action.
Parameter | Description |
---|---|
Profile ID |
|
Floodlight Configuration ID |
|
Floodlight Activity ID |
|
Encrypted UserID |
|
Google Click ID |
|
Mobile Device ID |
|
Encryption Entity Type |
|
Encryption Entity ID |
|
Encryption Source |
|
Timestamp in micros |
|
Treatment For Underage |
|
Limit Ad Tracking |
|
Ordinal |
|
Child Directed Treatment |
|
Non-Personalized Ad |
|
Conversion Quantity |
|
Conversion Value |
|
Custom Variable Values |
|
Custom Variable Types |
|
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