DoubleClick Ad Exchange Connector Setup Guide

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DoubleClick Ad Exchange is a real-time marketplace that helps ad networks, agency holding companies, and emerging third-party technology providers maximize ROI across millions of sites. The DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space. By establishing an open marketplace where prices are set in a real-time auction, the Ad Exchange enables display ads and ad space to be allocated much more efficiently and easily across the web. It’s just like a stock exchange, which enables stocks to be traded in an open way.

In this article:

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This article describes how to set up the DoubleClick Ad Exchange connector in your Customer Data Hub account.

Connector Actions

Action Name	AudienceStream	EventStream
Add Visitor to User-List or Segment	✓	✗
Remove Visitor from User-List or Segment	✓	✗

Configure Settings

Go to the Connector Marketplace and add a new connector. Read the Connector Overview article for general instructions on how to add a connector.

After adding the connector, configure the following settings:

• Client Customer Id: Required, Your (DoubleClick Customer) Identifier in selected Product
• Select the Target Product: Required, The account that establishes a connection here should have access to the target product selected here

Action Settings - Parameters and Options

Click Next or go to the Actions tab. This is where you configure connector actions.

This section describes how to set up parameters and options for each action.

Action - Add Visitor to User-List or Segment

Parameters

Parameter	Description
Select the Target User-list/Segment	Required, this is the target User-list/Segment where the user will be added to.
Google User ID	(Required)
Data Source ID

Action - Remove Visitor from User-List or Segment

Parameters

Parameter	Description
Select the Target User-list/Segment	Required, this is the target User-list/Segment where the user will be removed from.
Google User ID	(Required)
Data Source ID