DoubleClick Bid Manager Connector Setup Guide

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DoubleClick Bid Manager is a next-generation demand-side platform (DSP) from Google. Built on Google's global infrastructure and fully integrated in DoubleClick Digital Marketing, DoubleClick Bid Manager re-imagines programmatic buying to enable agencies and marketers to buy display media more effectively and efficiently from a single platform across exchanges in real time.✓

In this article:

Table of Contents Placeholder

This article describes how to set up the DoubleClick Bid Manager connector in your Customer Data Hub account.

Create a New Segment

Use the following steps to create a new segment in AudienceStream:

1. Within AudienceStream, new Doubleclick segments can be created by moving to the Create tab of the DoubleClick Bid Manager connector dialog.
2. Supply the Segment Name, Lifespan, Integration Code, and Description.
   

    

3. The Integration Code is an ID used by user list sellers to correlate IDs on their systems. If no ID is available, manually enter a random number between 1 and 1000.  Confirmation displays in the form of a check mark next to the Create Segment button to verify that the segment has been created.

Connector Actions

Action Name	AudienceStream	EventStream
Add Visitor to User-List or Segment	✓	✓
Remove Visitor from User-List or Segment	✓	✓

Configure Settings

Go to the Connector Marketplace and add a new connector. Read the Connector Overview article for general instructions on how to add a connector.

After adding the connector, configure the following settings:

• Client Customer Id: Required, Your (DoubleClick Customer) Identifier in selected Product
• Select the Target Product: Required, The account that establishes a connection here should have access to the target product selected here

Action Settings - Parameters and Options

Click Next or go to the Actions tab. This is where you configure connector actions.

This section describes how to set up parameters and options for each action.

Action - Add Visitor to User-List or Segment

Parameters

Parameter	Description
Select the Target User-list/Segment	Required, this is the target User-list/Segment where the user will be added to.
Google User ID	(Required)
Data Source ID

Action - Remove Visitor from User-List or Segment

Parameters

Parameter	Description
Select the Target User-list/Segment	Required, this is the target User-list/Segment where the user will be removed from.
Google User ID	(Required)
Data Source ID