Epsilon Event API Connector Setup Guide

[#1]

This article describes how to set up the Epsilon Event API connector.

Epsilon is the leader in outcome-based marketing with a rich 50-year heritage in helping marketers anticipate, activate, and prove measurable business outcomes. Use the Epsilon Event API to pass information to Epsilon regarding what customers view and purchase on your website.

In this article:

• Connector Actions
• Configure Settings
• Action Settings — Parameters and Options
• Action — Send Browsing Event
• Action — Send Transaction Event
• Action — Send Action Conversion Event

Connector Actions

Action Name	AudienceStream	EventStream
Send Browsing Event	✗	✓
Send Transaction Event	✗	✓
Send Action Conversion Event	✗	✓

Configure Settings

Navigate to the Connector Marketplace and add a new connector. For general instructions on how to add a connector, see the About Connectors article.

After adding the connector, configure the following settings:

• Company ID
  Company ID to identify your calls.
• Secondary Company ID
  Separate identifier to confirm company ID.

Click Done when you are finished configuring the connector.

Action Settings — Parameters and Options

Click Continue to configure the connector actions. Enter in a name for the action and then select the action type from the drop-down menu.

The following section describes how to set up parameters and options for each action.

Action — Send Browsing Event

Parameters

Parameter	Description
Form ID	(Required)
Promo ID	(Required)
URL	(Required)
IP Address	(Required)
User ID	(Required)
Brand
Canonical URL
Category
Customer ID
Department
Email (apply SHA256 hash)
Email (already SHA256 hashed)
GDPR consent
Manufacturer Model Part Number
Manufacturer UPC
Product ID
Referring URL
Subcategory
User Agent

Action — Send Transaction Event

Parameters

Parameter	Description
Form ID	(Required)
Promo ID	(Required)
URL	(Required)
IP Address	(Required)
User ID	(Required)
Brand
Canonical URL
Category
Customer ID
Department
Email (apply SHA256 hash)
Email (already SHA256 hashed)
GDPR consent
Manufacturer Model Part Number
Manufacturer UPC
Product ID
Referring URL
Subcategory
User Agent
Transaction ID	(Required)
Order Subtotal	(Required)
Conversion Type
Currency Code
Store Location
Item IDs	(Required)
Item Prices	(Required)
Item Quantities	(Required)
Item Discounts	(Required)

Action — Send Action Conversion Event

Parameters

Parameter	Description
Form ID	(Required)
Promo ID	(Required)
URL	(Required)
IP Address	(Required)
User ID	(Required)
Brand
Canonical URL
Category
Customer ID
Department
Email (apply SHA256 hash)
Email (already SHA256 hashed)
GDPR consent
Manufacturer Model Part Number
Manufacturer UPC
Product ID
Referring URL
Subcategory
User Agent