Facebook App Events Connector Setup Guide

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This article describes how to set up the Facebook App Events connector in your Universal Data Hub account.

Table of Contents Placeholder

Connector Actions

Action Name	AudienceStream	EventStream
Send Event	✓	✓

How it Works

Report app installs and in-app conversions through this API and send data back to Facebook Analytics. Use this on mobile devices without the Facebook SDK. For more detailed information, see the Facebook App Events API documentation.

Configure Settings

Go to the Connector Marketplace and add a new connector. Read the Connector Overview article for general instructions on how to add a connector.

After adding the connector, configure the following settings:

Action Settings - Parameters and Options

Click Next or go to the Actions tab. This is where you configure connector actions.

This section describes how to set up parameters and options for each action.

Action - Send Event

Parameters

Parameter	Description
Advertiser ID	Required. Apple IDFA or Google Advertising ID.
Advertiser Tracking Enabled	Required. Options are 0 for disabled; 1 for enabled.
App Tracking Enabled	Required. Options are 0 for disabled; 1 for enabled.
Attribution	Required. Mobile cookie from a device. Applies to Android and pre-iOS 6 devices. For other devices, use advertiser_id.
Client IP Address	Required. Device's IP address in IPv4 or IPv6 format.
Event	Required. Type of event being sent via the App Events API.
App User ID	Optional. A unique combination of letters and numbers no more than 100 characters long stored on the device of the user.
Bundle ID	Optional. A unique string that identifies your application to the system.
Bundle Short Version	Optional. The publicly visible version of your app.
Bundle Version	Optional. The internal version number of your app.
App Package Name	Required. String for the app package name.
Available Storage Size	Required. Integer value for the available external storage space, in GB.
Carrier Name	Required. String for the carrier name. If the carrier name is not available, use "NoCarrier".
CPU Cores	Required. Integer for the number of CPU cores.
Device Locale	Required. String for two letters for the locale language in lowercase, concatenated with '_' and two letters for the country code, in uppercase.
Device Model Name	Required. String for the device model name.
Device Timezone	Required. String for the device timezone.
Device Timezone Abbreviation	Required. String for the device timezone abbreviation.
External Storage Size	Required. Integer for the total external storage size, in GB.
OS Version	Required. String for the operating system version.
Package Info Version Code	Required. Integer for the PackageInfo version code.
Package Info Version Name	Required. String for the PackageInfo version name.
Screen Density	Required.  Float for the screen density in the "%.2f" format. The decimal separator must be a dot.
Screen Height	Required. Integer for the screen height, in pixels.
Screen Width	Required. Integer for the screen width, in pixels.
Extended Info Format	Optional. Extended info format version and source indicator. Default value is "a2".
Event Name	Select event from drop-down list or create new event.
_logTime	Optional. Recommended parameter to specify the time of event, specified in Unix time.
_valueToSum	Optional. Numeric value of individual event to be summed in reporting. See above for recommended events to attach to.
fb_content_id	Optional. International Article Number (EAN), when applicable, or other product or content identifiers.
fb_content_type	Optional. For example, a music, video, or product description.
fb_currency	Optional. ISO 4217 code. Examples: "EUR", "USD", "JPY". Required when passing "_valueToSum" as a price or a purchase amount.
fb_description	Optional. A string description.
fb_level	Optional. Level of a game.
fb_max_rating_value	Optional. Upper bounds of a rating scale, Example: 5 on a 5-star scale.
fb_num_items	Optional. Number of items.
fb_payment_info_available	Optional. Values are 1 for yes, 0 for no.
fb_registration_method	Optional. Facebook, Email, Twitter, etc.
fb_search_string	Optional. The text string that was searched for.
fb_success	Optional. Values are 1 for yes, 0 for no.
User Data is Already SHA256 Hashed	Optional. Check box if user data is already SHA256 hashed.
IDs	Optional. Product IDs. Array values of same length only, they will be paired in order when sent to Facebook.
Quantities	Optional. Product Quantities. Array values of same length only, they will be paired in order when sent to Facebook.
Custom Value	Optional. Specify key of additional fields. Array values of same length only, they will be paired in order when sent to Facebook. Single value attributes can be used and will apply to each custom event.
Email	Optional. Email address.
First Name	Optional. First Name.
Last Name	Optional. Last Name.
Phone	Optional. Phone Number.
External ID	Optional. Any unique ID from the advertiser, such as loyalty membership ID, user ID, and external cookie ID.
Gender	Optional. Options are f for female, m for male. If unknown, leave blank
Birthdate	Optional. Birth year, month, then date.
City	Optional. City Name.
State or Province	Optional. Two-letter state or province code.
Zip or Postal Code	Optional. Numeric zip or postal code.
Country	Optional. Lowercase two-letter country code.