This article describes how to set up the Google Ads Conversions connector.

In this article:

Table of Contents Placeholder

Connector Actions

Action Name AudienceStream EventStream
Upload Call Conversion
Upload Click Conversion

Configure Settings

Go to the Connector Marketplace and add a new connector. Read the Connector Overview article for general instructions on how to add a connector.

After adding the connector, configure the following settings:

Action Settings - Parameters and Options

Click Next or go to the Actions tab. This is where you configure connector actions.

This section describes how to set up parameters and options for each action.

Action - Upload Call Conversion

Parameters

Parameter Description
Customer ID
  • Select customer account ID.
  • Available options reflect accessible customer accounts for authenticated user.
Conversion Action
Caller ID
  • Required
  • The called ID from which this call was placed.
  • Caller ID is expected to e in E.164 format and preceded by the plus (+) character.
  • Example: +16502531234
Call Start Datetime
  • Required
  • The date time at which the call occurred.
  • The timezone must be specified.
  • The format is yyyy-mm-dd hh:mm:ss
  • Example 2020-01-01 12:32:45-8:00.
Conversion Datetime
  • Required
  • The date time at which the conversion occurred.
  • Must be after the call time.
  • The timezone must be specified.
  • The format is yyyy-mm-dd hh:mm:ss
  • Example 2020-01-01 12:32:45-8:00.
Conversion Value
  • The value of the conversion for the advertiser.
Currency Code
  • Currency associated with the conversion value.
  • This is the ISO 4217 3-character currency code.
  • Examples: USD, EUR

Action - Upload Click Conversion

Parameters

Parameter Description
Customer ID
  • Select customer account ID.
  • Available options reflect accessible customer accounts for authenticated user.
Conversion Action
Google Click ID
  • Required
  • The Google Click ID (gclid) associated with this conversion.
Conversion Datetime
  • Required
  • The date time at which the conversion occurred.
  • Must be after the click time.
  • The timezone must be specified.
  • The format is yyyy-mm-dd hh:mm:ss
  • Example 2020-01-01 12:32:45-8:00.
Conversion Value
  • The value of the conversion for the advertiser.
Currency Code
  • Currency associated with the conversion value.
  • This is the ISO 4217 3-character currency code.
  • Examples: USD, EUR
Order ID
  • Required
  • The Order ID associated with the conversion.
  • An Order ID can only be used for one conversion per conversion action.
External Attribution Credit
  • Represents the fraction of the conversion that is attributed to the Google Ads click.
External Attribution Model