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This article describes how to set up the Google Ads Conversions connector.
In this article:
Action Name | AudienceStream | EventStream |
---|---|---|
Upload Call Conversion | ✓ | ✓ |
Upload Click Conversion | ✓ | ✓ |
Go to the Connector Marketplace and add a new connector. Read the Connector Overview article for general instructions on how to add a connector.
After adding the connector, configure the following settings:
Click Next or go to the Actions tab. This is where you configure connector actions.
This section describes how to set up parameters and options for each action.
Parameter | Description |
---|---|
Customer ID |
|
Conversion Action |
|
Caller ID |
|
Call Start Datetime |
|
Conversion Datetime |
|
Conversion Value |
|
Currency Code |
|
Parameter | Description |
---|---|
Customer ID |
|
Conversion Action |
|
Google Click ID |
|
Conversion Datetime |
|
Conversion Value |
|
Currency Code |
|
Order ID |
|
External Attribution Credit |
|
External Attribution Model |
|
A click-through associated with a Google Click ID must have occurred at least six (6) hours prior to activating the connector, otherwise Google will reject the request. Tealium recommends additional consideration when using this connector for the activation of real-time web traffic due to the fact that many of the Google Click IDs are associated with clicks that occurred less than six (6) hours before the conversion event.
Consider one of the following strategies to use the connector in this manner:
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