- TLC Home Home
- Discussions & Ideas Discussions & Ideas
- Product Guides Product Guides
- Knowledge Base Knowledge Base
- Developer Docs Developer Docs
- Education Education
- Blog Blog
- Support Desk Support Desk
This article describes how to set up the Google Ads Conversions connector.
In this article:
Action Name | AudienceStream | EventStream |
---|---|---|
Upload Call Conversion | ✓ | ✓ |
Upload Click Conversion | ✓ | ✓ |
This connector uses the following vendor API:
https://googleads.googleapis.com/
This connector uses batched requests to support high-volume data transfers to the vendor. Requests are queued until one of the following three (3) thresholds is met:
Actions are delayed for 30 minutes to accommodate uploading offline conversions, as per Google’s best practices. For more information about delayed actions using the Google Campaign Manager 360 Floodlight connector, see Google's Best practices for uploading offline conversions documentation.
Actions are not delayed when using trace in EventSream or AudienceStream.
Go to the Connector Marketplace and add a new connector. Read the Connector Overview article for general instructions on how to add a connector.
After adding the connector, configure the following settings:
Click Next or go to the Actions tab. This is where you configure connector actions.
This section describes how to set up parameters and options for each action.
Parameter | Description |
---|---|
Customer ID |
|
Conversion Action |
|
Caller ID |
|
Call Start Datetime |
|
Conversion Datetime |
|
Conversion Value |
|
Currency Code |
|
Parameter | Description |
---|---|
Customer ID |
|
Conversion Action |
|
Google Click ID |
|
Conversion Datetime |
|
Conversion Value |
|
Currency Code |
|
Order ID |
|
External Attribution Credit |
|
External Attribution Model |
|
Merchant ID |
|
Feed Country Code |
|
Feed Language Code |
|
Local Transaction |
|
Product ID |
|
Quantity |
|
Unit Price |
|
A click-through associated with a Google Click ID must have occurred at least six (6) hours prior to activating the connector, otherwise Google will reject the request. Tealium recommends additional consideration when using this connector for the activation of real-time web traffic due to the fact that many of the Google Click IDs are associated with clicks that occurred less than six (6) hours before the conversion event.
Consider one of the following strategies to use the connector in this manner:
Send the data to a Google Sheet and manually upload the data to Google Ads.
Copyright All Rights Reserved © 2008-2022