This article describes how to set up the Google Ads Customer Match (Customer-Provided Credentials and Tealium-Provided Credentials) connectors.

In this article:

Overview

There are two types of Google Ads Customer Match connectors. Select the appropriate one when adding the connector.

  • Google Ads Customer Match (Customer-Provided Credentials)
  • Google Ads Customer Match (Tealium-Provided Credentials)
    • Tealium has been pre-approved to handle volume, bypassing your need to go through the application process.

This connector replaces the deprecated Google AdWords Customer Match connectors.

API Information

This connector uses the following vendor API:

Batch Limits

This connector uses batched requests to support high-volume data transfers to the vendor. Requests are queued until one of the following three (3) thresholds is met:

  • Max number of requests: 100
  • Max time since oldest request: 10 minutes
  • Max size of requests: 1 MB

Connector Actions

Action Name AudienceStream EventStream
Add User to Remarketing List
Remove User from Remarketing List

Configure Settings

Go to the Connector Marketplace and add a new connector. Read the Connector Overview article for general instructions on how to add a connector.

When you add this connector you are prompted to accept the vendor's data platform policy.

After adding the connector, configure the following settings:

  • Customer ID
    Required: Provide Ads account customer ID to manage.

Action Settings - Parameters and Options

Click Next or go to the Actions tab. This is where you configure connector actions.

This section describes how to set up parameters and options for each action.

User Identifiers

Each action requires a user identifier and the vendor requires these values to be normalized and hashed using SHA-256. Each user identifier value mapped is expected to be:

  • Lower-case
  • Trimmed whitespace from the front and end of the text
  • Hashed with SHA-256

You can map attributes that are already normalized and hashed or you can allow the connector to normalize and hash them for you. Select the appropriate mapping for your scenario.

The required user identifier is based on the user list type selected. The user list types are:

  • CONTACT_INFO
  • CRM_ID
  • MOBILE_ADVERTISING_ID

The following user identifier fields are supported:

CONTACT_INFO

  • Provide Hashed Email, Hashed Phone Number or Address Info.
  • Address Info: Country Code - 2-letter country code in ISO-3166-1 alpha-2 of the user's address.
  • Address Info: First Name (already SHA256 hashed) - Provide first name which has been already whitespace trimmed, lowercased and SHA256 hashed.
  • Address Info: First Name (apply SHA256 hash) - Provide a plain text first name and the connector will hash this value using SHA256 hash.
  • Address Info: Last Name (already SHA256 hashed) - Provide last name which has been already whitespace trimmed, lowercased and SHA256 hashed.
  • Address Info: Last Name (apply SHA256 hash) - Provide a plain text last name and the connector will hash this value using SHA256 hash.
  • Address Info: Postal Code - Postal code of the user's address.
  • Email Address (already SHA256 hashed) - Provide an email address which has been already whitespace trimmed, lowercased and SHA256 hashed.
  • Email Address (apply SHA256 hash) - Provide a plain text email address and the connector will hash this value using SHA256 hash.
  • Phone Number (already SHA256 hashed) - Provide a phone number which has been already whitespace trimmed, lowercased and SHA256 hashed.
  • Phone Number (apply SHA256 hash) - Provide a plain text phone number and the connector will hash this value using SHA256 hash.

CRM_ID

  • User ID (Required) - Advertiser-assigned user ID for Customer Match upload.

MOBILE_ADVERTISING_ID

  • Mobile ID (Required) - Mobile device ID (advertising ID/IDFA).

Action - Add User to Remarketing List

Parameters

Parameter Description
Remarketing List Select a remarketing user list. For more information, see: Google Ads API: Remarketing and Audience Targeting.
Available options contain only user lists of first party CRM data type.
User Identifier See User Identifiers.

Action - Remove User from Remarketing List

Parameters

Parameter Description
Remarketing List Select a remarketing user list. For more information, see: Google Ads API: Remarketing and Audience Targeting.
Available options contain only user lists of first party CRM data type.
User Identifiers See User Identifiers.
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