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This article describes how to set up the Google Display & Video 360 Customer Match connector.
This article can be found on the new Tealium Docs web site: Google Display & Video 360 Customer Match Connector Setup Guide. In the future, this article will be archived.
In this article:
ACTION NAME | AUDIENCESTREAM | EVENTSTREAM |
---|---|---|
Add to Customer Match List | ✓ | ✓ |
Remove from Customer Match List | ✓ | ✓ |
Before configuring this connector, add Tealium as a linked account in the Google DV360 UI (Tools and Settings > Linked Accounts). For more information, see the Google article on sharing audience lists.
This connector uses batched requests to support high-volume data transfers to the vendor. Requests are queued until one of the following three thresholds is met:
Navigate to the Connector Marketplace and add a new connector. For general instructions on how to add a connector, see the About Connectors article.
When you add this connector you are prompted to accept the vendor's data platform policy.
After adding the connector, configure the following settings:
Click Done when you are finished configuring the connector.
Click Continue to configure the connector actions. Enter in a name for the action and then select the action type from the drop-down menu.
The following section describes how to set up parameters and options for each action.
Each action requires a user identifier and these values must be normalized and hashed using SHA-256. Each user identifier value mapped must meet the following requirements:
You can map attributes that are already normalized and hashed or you can allow the connector to normalize and hash them for you. Select the appropriate mapping for your scenario.
The User List
type you select determines the type of user identifier. The User List
type can be one of the following:
The following user identifier fields are supported:
USER IDENTIFIER FIELD | DESCRIPTION |
---|---|
CONTACT_INFO |
|
MOBILE_ADVERTISING_ID |
|
PARAMETER | DESCRIPTION |
---|---|
Customer Match List | Select a Customer Match List. Only lists created via the Tealium connector are available. |
PARAMETER | DESCRIPTION |
---|---|
Customer Match List | Select a Customer Match List. Only lists created via the Tealium connector are available. |
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