With the intelliAd Audience Connector, you can identify and target visitor segments based on their buying intent. This article describes how to configure the Connector in your UDH profile.

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Client ID (provided to you by the intelliAd CSM team)

Supported Actions

Action Name Trigger on Audience Trigger on Streams
Add User To Segment

Configure Settings

Go to the Connector Marketplace and add a new intealliAd Connector. Read the Connector Overview article for general instructions on how to add a Connector.

To configure your vendor, follow these steps:

  1. In the Configure tab, provide a title for the Connector instance.

  2. Enter the Client ID that you received from intelliAd for your account.

  3. Provide additional notes about your implementation.

Action Settings - Parameters and Options

Click Next or go to the Actions tab. It's where you'll set up Actions and trigger them.

This section describes how to set up Parameters and Options for the Action.

Action - Add User to Segment


  1. Client ID (OPTIONAL): Overrides the value provided in the Configuration tab.
  2. Add to Segment Config (REQUIRED): Map your Attribute(s) to the data fields for which you want to provide useful information. See options below.
Option Description
Segment (seg) Comma-separated segment id list. Segment-IDs will be provided from the intelliAd CSM team or the intelliAd frontend.
intelliAd User ID (iauuid) intelliAd User-ID, passed to the Connector
Exclude (exclude) Exclude given segments for current user. Only possible value is 1.